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GUCCI FAKE NOT

Inspired by the appropriation of logos that began in the early 1980s and became part of the language of urban fashion, “GUCCI FAKE NOT” is Alessandro Michele’s irreverent and ironic homage to the brand’s institutional code: the logo.

3 OctCapsule

Gucci Tailoring: The Life of a Rock Star

Gucci unveiled its new Tailoring Campaign featuring Iggy Pop, A$AP Rocky, and Tyler, The Creator shot by Harmony Korine.

30 SepCampaigns

Gucci Décor: Souvenir de Roma

Our private spaces define us in many ways, and the way we choose to decorate them says a lot about our essence and our personality.

5 SepFurniture. More

F.Y. video

Tama Gucci Shares Intimate ‘Crazy About Me’ Music Video

Miami artist, model, and visionary Tama Gucci shares his latest single ‘Crazy About Me’, accompanied by the official video co-directed by Michael Morales and Rodrigo Alvarez. Fusing hard-hitting electronic beats with warm, emotive vocals, ‘Crazy About Me’ follows… »

4 Sep. - Interview. Music. Video

Gucci “THE RITUAL” FW20

Gucci unveiled its new campaign for Fall/Winter 2020-21 titled “THE RITUAL“.

31 JulCampaigns. Fall/Winter

#GucciEpilogue

Gucci and Alessandro Michele just presented the EPILOGUE collection through special live streaming and the launch of a Visual Narrative Function during the last day of the first Milan Digital Fashion Week.

17 JulCollection. Milan

Gucci Announces Publication of “Beaten & Blown By The Wind” by Bruce Gilden

It is the surprising product of a special collaboration between the photographer and Gucci’s creative director.

25 JunArt. Books

Gucci Dive Watch: A Limited Edition Collaboration Between Gucci & Fnatic

Gucci’s contemporary Dive watch becomes the focus of a new collaboration harnessing and celebrating the spirit of gaming.

25 JunAccesories
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Gucci Off The Grid

Conceived for those concerned about its environmental impact, Gucci Off The Grid uses recycled, organic, biobased materials from sustainable sources.

16 JunCampaigns. Capsule

Gucci Equilibrium: a commitment to generate positive change for people and our planet.

Gucci has launched a new Instagram profile dedicated to sustainability and has updated the website of its Equilibrium initiative in order to reaffirm its commitment to generate positive changes for people and the planet.

9 JunNews

Gucci to Go Seasonless

Intimate and sincere, Creative Director Alessandro Michele shared with the Gucci Community some pages from his personal diary written in his Roman home during the past few months and he announces a new beginning for the brand.

25 MayNews

Gucci “The Ritual” Fall/Winter 2020 Campaign – First Look

Alessandro Michele invited models to shoot their own Gucci campaigns in a time of social distancing.

22 MayCampaigns. Fall/Winter

Enter Gucci’s Utopic Exhibition: No Space, Just A Place. Eterotopia

Gucci’s new exhibition: No Space, Just A Place. Eterotopia has landed in Seoul, South Korea.

9 MayArt

Gucci Pre-Fall 2020 Campaign

Gucci unveiled a Pre-Fall 2020 campaign inspired by nature and wildlife, shot by Alasdair McLellan and art-directed by Christopher Simmonds.

28 AprCampaigns. Fall/Winter

Gucci’s #ACCIDENTALINFLUENCER

Gucci unveiled its latest digital project, a curious and fun reinterpretation of the concept of imitation and replica, seen through the objective of the artist, photographer, and director Max Siedentopf.

10 FebCampaigns. Shoes

GUCCI Fall/Winter 2020

Alessandro Michele unveiled his Fall/Winter 2020 collection for Gucci, in Milan Fashion Week.

Gucci Spring/Summer 2020 Campaign

Gucci unveiled its Spring/Summer 2020 campaign shot by Yorgos Lanthimos and art-directed by Christopher Simmonds.

10 JanCampaigns. Spring/Summer

Gucci Celebrates Chinese New Year with Mickey Mouse!

Alessandro Michele pays tribute to the year of the mouse through a collection of special items adorned with Walt Disney’s True Original: Mickey Mouse.

3 JanCampaigns. Capsule

Gucci Pre-Fall 2020 Lookbook

Gucci unveiled the lookbook for its Pre-Fall 2020 menswear collection, shot in Rome by Bruce Gilden and art-directed by Christopher Simmonds.

24 DecCollection. Fall/Winter

F.Y. video

Gucci Cruise 2020 Video Campaign

Gucci is a party and everyone is invited!

28 Oct. - Campaigns. Video

Here’s Everything You Need To Know About Gucci’s Pledge On Accepting Applications For The “Gucci North America Changemakers Program”

Iconic label Gucci is formally accepting applications for its North America Changemakers program initiative, encompassing the multi-year $1.5 million scholarship program and $5 million impact Fund for non-profit organizations.

9 OctNews
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Gucci #ComeAsYouAre Campaign

Gucci unveiled its Cruise 2020 campaign, captured by the lens of Harmony Korine and art-directed by Christopher Simmonds.

3 OctCampaigns

Gucci Spring/Summer 2020

We don’t need to be told Gucci’s current monarch, Alessandro Michele, is a grand provocateur by nature.

23 SepMilan. Spring/Summer

Gucci Fall/Winter 2019 EYEWEAR Campaign

South Korean artist Kay fronts the Fall/Winter 2019 Eyewear campaign of Gucci, shot by Harmony Korine and art-directed by Christopher Simmonds.

F.Y. video

Gucci “Mémoire d’une Odeur” Campaign

Harry Styles leads the cast of the Gucci family in this new video campaign for the brand’s new fragrance “Mémoire d’une Odeur“.

6 Aug. - Beauty. Campaigns. Video

Gucci “MANIFESTO” Collection

Gucci unveiled its “MANIFESTO” collection, paying homage to its FW19 collection and the inspiration behind it.

20 JulCapsule. Fall/Winter

Gucci Fall/Winter 2019 Campaign

Gucci unveiled its new campaign for Fall/Winter 2019, shot by Glen Luchford and art-directed by Christopher Simmonds.

15 JulCampaigns. Fall/Winter

F.Y. Loves

I just love it.

GUCCI. Logo Webbing-Trimmed Swim Shorts

Gucci‘s swim shorts have been made in Italy from lightweight, quick-drying shell and feature the interlocking ‘GG’ logo jacquard-woven along the webbing trims.

7 Jul

Gucci Cruise 2020

Alessandro Michele unveiled his Cruise 2020 collection for Gucci, in Rome at the Capitoline Museums.

29 MayCollection. Runway

Gucci Pre-Fall 2019 “TAILORING” Campaign

In a new campaign envisioned by Creative Director Alessandro Michele, Harry Styles returns as the face of Gucci Tailoring.

23 MayCampaigns. Fall/Winter
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OLYMPIC

Order your copy!

Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories.  We also look at it for inspiration and a call for togetherness. 

Spring/Summer 2020