Milan’s streets have witnessed the flourishing partnership between Gucci and Xiao Zhan, now celebrating five years. The new campaign, led by creative director Sabato De Sarno, showcases this journey with simplicity and elegance.

The Horsebit 1955 bag has become more than just an item Xiao Zhan carries; it’s a part of his journey. Its classic design and functionality have made it a perfect fit for his travels around Milan, with the city’s architecture providing a perfect setting.

As a complement to the bag, the latest addition to Gucci’s line-up is the Re-Web sneaker, designed by Sabato De Sarno. It’s a practical shoe for everyday wear, featuring the iconic Gucci web design.

As Xiao Zhan explores Milan, his connection with Gucci deepens. The new campaign captures these moments, showing how fashion can create bonds that last through the years.

Check it out below:


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