The House presents Gucci Lido, a new collection that pays tribute to the enchanting charm of coastal life, with the beach clubs or ‘lidos’ that adorn Italy’s celebrated shores as a source of inspiration.

Gucci Lido offers a curated selection of timeless pieces—from sophisticated swimsuits to breezy summer attire. Imagine iconic bags like the Gucci Jackie and GG Marmont, now reimagined in straw-effect raffia and canvas. They exude a charm that perfectly complements lazy beach days. And let’s not forget the GG canvas accessories in vibrant colors—the Gucci Luce and Moon Side bags add a playful touch to the collection. Neon details breathe new life into classic motifs, blending tradition with a modern twist.

Across sought-after tourist destinations, Gucci Lido sets up dedicated pop-ups. From Porto Cervo to Saint-Tropez, each locale becomes a canvas for vibrant fashion. Travelers can immerse themselves in the world of Gucci Lido, discovering exclusive pieces that epitomize the House’s luxury.

As part of the Gucci Lido experience, an exclusive event awaits at the Il Pellicano hotel on the Tuscan coast. From May 24 to 26, guests will bask in Italian hospitality, surrounded by the beauty of Mediterranean landscapes.

So, pack your sun hat and embrace la dolce vita. Gucci Lido invites you to dance with the waves, sip limoncello, and create memories under the Italian sun.

Check out the collection below: