In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future. The Design Ancora project, under the direction of Sabato De Sarno and the curatorial expertise of Michela Pelizzari, presents a bold reinterpretation of Italian design classics.

Visitors to the store are invited to experience an immersive exhibition where history is reimagined. Five iconic designs, once the vanguard of Italian creativity, have been reedited and customized to resonate with contemporary aesthetics while honoring their original genius.

The exhibition features: Storet, a clever storage solution by Nanda Vigo for Acerbis, which challenges our perception of space. Clessidra rug, a textile piece that weaves the legacy of Piero Portaluppi into the fabric of today. Parola, the iconic lamp by Gae Aulenti and Piero Castiglioni for FontanaArte. Le Mura, Mario Bellini’s seating system for Tacchini, redefined for a new era of comfort and style. And Opachi, Tobia Scarpa’s luminary creation for Venini, which captures the essence of light in glass.

These pieces, now drenched in the vibrant Rosso Ancora, mark the beginning of a new creative chapter for Gucci. They stand not only as products but as embodiments of ideas, stripped of their conventional context and presented in a metaphysical space designed by Guillermo Santomà.

Check it out below:


Starting April 21st, a special edition of these objects will be available online, offering design enthusiasts around the world a chance to own a piece of this chapter in Gucci’s story.