Gucci celebrates Milan and Italian craftsmanship with its renovated flagship store

Gucci has reopened its boutique on Via Monte Napoleone, the historic street where the House first established its presence in Milan in 1951. The store, which has undergone a complete renovation, reflects the creative vision of Sabato De Sarno and the values of Italian beauty and craftsmanship that Gucci shares with the city of Milan.

The boutique’s interior design is inspired by Milan’s unique architectural and artistic heritage, as well as by the contemporary aesthetics of the House. The space features a mix of materials and furniture that showcase the quality, authenticity and style of Made in Italy. The marble floors, the Venetian glass shelves, and the furniture by iconic Italian brands such as Cassina, B&B, Living Divani and Minotti create a sophisticated and elegant atmosphere that enhances Gucci’s collections.

The store also hosts a curated selection of modern and contemporary artworks, chosen by Truls Blaasmo, that create a dialogue between local and international artists. The works by Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, Nathlie Provosty, Jamie Poblete, Adji Dieye and Augustas Serapinas explore the themes of shape and color, and invite the visitors to interact and participate in a visual experience.

The ground floor is dedicated to leather goods, and displays the House’s most emblematic bag lines, such as the Jackie Notte and the Signoria slingback pumps from the Gucci Ancora collection. The floor also features the Rosso Ancora room, a immersive and transformative space that showcases 150 mock-ups of Jackie Notte bags and a luminous Gucci Ancora sign.

The basement offers a preview of the Gucci Ancora collection, which was presented at the SS24 show. For the first time, visitors can discover and reserve the looks in advance.

The boutique, which covers more than 1,800 square meters over two floors, also offers men’s and women’s ready-to-wear, luggage, footwear, silk goods, eyewear, jewelry and fragrances. The store also has two separate VIP lounges for a truly luxurious experience.

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