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Charles de Vilmorin Unveils “REPUGNANTAM” Video at #GucciFest

Terrifying monsters invade the colorful and dreamy world of Charles de Vilmorin and his unbridled designs in this short inspired by the horror movies of the 80s.

25 Nov. - Video

F.Y. video

Boramy Viguier Unveils “Lord Sky Dungeon” Video at #GucciFest

Driven by the desire to create “adventurer apparel,” designer  Boramy Viguier and director Samuel Rixon envision an alliance to undertake a sacred quest.

24 Nov. - Video

F.Y. video

#GucciFest Episode 7 | A Nightly Walk | Ouverture Of Something That Never Ended

In the final episode, which includes a cameo from Van Sant, Silvia wanders through the spooky streets of Rome at night and is drawn into a dreamlike moment involving a dress.

23 Nov. - Video

F.Y. video

#GucciFest Episode 6 | At The Vintage Shop | Ouverture Of Something That Never Ended

On the streets of Rome, Silvia discovers a vintage store with a Gucci neon sign in the window.

22 Nov. - Video

F.Y. video

JordanLuca Unveils “The Palace of Kings” Video at #GucciFest



In an empty mansion, an eclectic cast of characters gathers in a celebration of London’s vibrant youth culture wearing designs by JordanLuca.

22 Nov. - Video

F.Y. video

#GucciFest Episode 5 | The Neighbours | Ouverture Of Something That Never Ended

We return to the apartment where the day began, but this time we meet the characters of the neighboring houses, from a voyeuristic perspective of their lives, fantasies, and intimate moments.

21 Nov. - Video

F.Y. video

Gui Rosa Unveils “Til Death Do Us Ride” Video at #GucciFest

In “Til Death Do Us Ride” video, characters alternate on this surreal ride through the car parks, gas stations, and industrial enclaves of East London.

21 Nov. - Introducing. Video

F.Y. video

#GucciFest Episode 4 | The Theatre | Ouverture Of Something That Never Ended

Our world is transformed into a stage in the fourth episode directed by Gus Van Sant and Alessandro Michele.

20 Nov. - Video

F.Y. video

Bianca Saunders Unveiled “The Pedestrian” at #GucciFest

Bianca Saunders focuses once again on male identities of color, proposing an aesthetic that transcends the boundaries of construction and gender while challenging dominant notions about the hypermasculinity in society. 

20 Nov. - Video

F.Y. video

#GucciFest Episode 3 | At The Post Office | Ouverture Of Something That Never Ended



During an errand to the post office, Silvia’s day continues to move in unforeseen directions.

19 Nov. - Video

F.Y. video

#GucciFest Episode 2 | At The Café | Ouverture Of Something That Never Ended

In this second episode directed by Gus Van Sant and Alessandro Michele, we follow Silvia to the neighborhood café, where she meets a friend, played by Arlo Parks, the musician, and poet from London.

18 Nov. - Video

F.Y. video

#GucciFest Episode 1 | At Home | Ouverture Of Something That Never Ended

In this first episode of the seven-part film collaboration between award-winning director Gus Van Sant and Gucci Creative Director Alessandro Michele, we follow the lead Silvia during her eccentric morning routine in Rome.

17 Nov. - Video

Gucci Gift 2020 Campaign

In a 90s setting, when the clock strikes five, Gucci-clad co-workers transform into festive clubgoers.

9 NovCampaigns

Gucci Epilogue Campaign

Gucci unveiled its Epilogue campaign photographed by Alec Soth and filmed by Damiano and Fabio D’Innocenzo.

27 OctCampaigns

GUCCI FAKE NOT

Inspired by the appropriation of logos that began in the early 1980s and became part of the language of urban fashion, “GUCCI FAKE NOT” is Alessandro Michele’s irreverent and ironic homage to the brand’s institutional code: the logo.

3 OctCapsule

Gucci Tailoring: The Life of a Rock Star

Gucci unveiled its new Tailoring Campaign featuring Iggy Pop, A$AP Rocky, and Tyler, The Creator shot by Harmony Korine.

30 SepCampaigns

Gucci Décor: Souvenir de Roma

Our private spaces define us in many ways, and the way we choose to decorate them says a lot about our essence and our personality.

5 SepFurniture. More

F.Y. video

Tama Gucci Shares Intimate ‘Crazy About Me’ Music Video

Miami artist, model, and visionary Tama Gucci shares his latest single ‘Crazy About Me’, accompanied by the official video co-directed by Michael Morales and Rodrigo Alvarez. Fusing hard-hitting electronic beats with warm, emotive vocals, ‘Crazy About Me’ follows… »

4 Sep. - Interview. Music. Video

Gucci “THE RITUAL” FW20

Gucci unveiled its new campaign for Fall/Winter 2020-21 titled “THE RITUAL“.

31 JulCampaigns. Fall/Winter

#GucciEpilogue

Gucci and Alessandro Michele just presented the EPILOGUE collection through special live streaming and the launch of a Visual Narrative Function during the last day of the first Milan Digital Fashion Week.

17 JulCollection. Milan

Gucci Announces Publication of “Beaten & Blown By The Wind” by Bruce Gilden

It is the surprising product of a special collaboration between the photographer and Gucci’s creative director.

25 JunArt. Books

Gucci Dive Watch: A Limited Edition Collaboration Between Gucci & Fnatic

Gucci’s contemporary Dive watch becomes the focus of a new collaboration harnessing and celebrating the spirit of gaming.

25 JunAccesories

Gucci Off The Grid

Conceived for those concerned about its environmental impact, Gucci Off The Grid uses recycled, organic, biobased materials from sustainable sources.

16 JunCampaigns. Capsule

Gucci Equilibrium: a commitment to generate positive change for people and our planet.

Gucci has launched a new Instagram profile dedicated to sustainability and has updated the website of its Equilibrium initiative in order to reaffirm its commitment to generate positive changes for people and the planet.

9 JunNews

Gucci to Go Seasonless

Intimate and sincere, Creative Director Alessandro Michele shared with the Gucci Community some pages from his personal diary written in his Roman home during the past few months and he announces a new beginning for the brand.

25 MayNews

Gucci “The Ritual” Fall/Winter 2020 Campaign – First Look

Alessandro Michele invited models to shoot their own Gucci campaigns in a time of social distancing.

22 MayCampaigns. Fall/Winter

Enter Gucci’s Utopic Exhibition: No Space, Just A Place. Eterotopia

Gucci’s new exhibition: No Space, Just A Place. Eterotopia has landed in Seoul, South Korea.

9 MayArt

Gucci Pre-Fall 2020 Campaign

Gucci unveiled a Pre-Fall 2020 campaign inspired by nature and wildlife, shot by Alasdair McLellan and art-directed by Christopher Simmonds.

28 AprCampaigns. Fall/Winter

Gucci’s #ACCIDENTALINFLUENCER

Gucci unveiled its latest digital project, a curious and fun reinterpretation of the concept of imitation and replica, seen through the objective of the artist, photographer, and director Max Siedentopf.

10 FebCampaigns. Shoes

GUCCI Fall/Winter 2020

Alessandro Michele unveiled his Fall/Winter 2020 collection for Gucci, in Milan Fashion Week.

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