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Gucci Epilogue: Ken Scott

Gucci announces the launch of a selection of specialty garments in its Epilogue collection that incorporates the work of American fashion designer Ken Scott, who lived in Milan in the 1960s and ’70s, where he created colorful patterned fabrics that reflect his personality.

18 FebCollection

Gucci presents Gucci “Love, Love & Love” by Brad Elterman

Gucci Creative Director Alessandro Michele, a fan of the low-tech fanzine format, decided to partner with Elterman to make one together to celebrate Valentine’s Day.

30 JanFanzine

Doraemon x Gucci

To celebrate the upcoming Chinese New Year, Gucci Creative Director Alessandro Michele has envisioned a dedicated collection of special items featuring the famous Japanese manga and anime character, Doraemon.

12 JanCapsule. Collection

F.Y. video

#TheNorthFacexGucci Documentary

The connection between nature and human beings, and delving into the idea of adventure—ideas that inform the documentary video by Sean Vegezzi which celebrates #TheNorthFacexGucci collection.

8 Jan. - Eco. Video

The North Face x Gucci

The North Face is famous for dressing up those looking for adventure. But there are also deeper parallels between the stories of Gucci and his new partner.

22 DecCapsule. Collection

F.Y. video

Gareth Wrighton Unveils “The Maul” Video at #GucciFest

A trailer for a video game that doesn’t exist.

25 Nov. - Video

F.Y. video

Charles de Vilmorin Unveils “REPUGNANTAM” Video at #GucciFest

Terrifying monsters invade the colorful and dreamy world of Charles de Vilmorin and his unbridled designs in this short inspired by the horror movies of the 80s.

25 Nov. - Video

F.Y. video

Boramy Viguier Unveils “Lord Sky Dungeon” Video at #GucciFest

Driven by the desire to create “adventurer apparel,” designer  Boramy Viguier and director Samuel Rixon envision an alliance to undertake a sacred quest.

24 Nov. - Video

F.Y. video

#GucciFest Episode 7 | A Nightly Walk | Ouverture Of Something That Never Ended

In the final episode, which includes a cameo from Van Sant, Silvia wanders through the spooky streets of Rome at night and is drawn into a dreamlike moment involving a dress.

23 Nov. - Video

F.Y. video

#GucciFest Episode 6 | At The Vintage Shop | Ouverture Of Something That Never Ended

On the streets of Rome, Silvia discovers a vintage store with a Gucci neon sign in the window.

22 Nov. - Video

F.Y. video

JordanLuca Unveils “The Palace of Kings” Video at #GucciFest



In an empty mansion, an eclectic cast of characters gathers in a celebration of London’s vibrant youth culture wearing designs by JordanLuca.

22 Nov. - Video

F.Y. video

#GucciFest Episode 5 | The Neighbours | Ouverture Of Something That Never Ended

We return to the apartment where the day began, but this time we meet the characters of the neighboring houses, from a voyeuristic perspective of their lives, fantasies, and intimate moments.

21 Nov. - Video

F.Y. video

Gui Rosa Unveils “Til Death Do Us Ride” Video at #GucciFest

In “Til Death Do Us Ride” video, characters alternate on this surreal ride through the car parks, gas stations, and industrial enclaves of East London.

21 Nov. - Introducing. Video

F.Y. video

#GucciFest Episode 4 | The Theatre | Ouverture Of Something That Never Ended

Our world is transformed into a stage in the fourth episode directed by Gus Van Sant and Alessandro Michele.

20 Nov. - Video

F.Y. video

Bianca Saunders Unveiled “The Pedestrian” at #GucciFest

Bianca Saunders focuses once again on male identities of color, proposing an aesthetic that transcends the boundaries of construction and gender while challenging dominant notions about the hypermasculinity in society. 

20 Nov. - Video

F.Y. video

#GucciFest Episode 3 | At The Post Office | Ouverture Of Something That Never Ended



During an errand to the post office, Silvia’s day continues to move in unforeseen directions.

19 Nov. - Video

F.Y. video

#GucciFest Episode 2 | At The Café | Ouverture Of Something That Never Ended

In this second episode directed by Gus Van Sant and Alessandro Michele, we follow Silvia to the neighborhood café, where she meets a friend, played by Arlo Parks, the musician, and poet from London.

18 Nov. - Video

F.Y. video

#GucciFest Episode 1 | At Home | Ouverture Of Something That Never Ended

In this first episode of the seven-part film collaboration between award-winning director Gus Van Sant and Gucci Creative Director Alessandro Michele, we follow the lead Silvia during her eccentric morning routine in Rome.

17 Nov. - Video

Gucci Gift 2020 Campaign

In a 90s setting, when the clock strikes five, Gucci-clad co-workers transform into festive clubgoers.

9 NovCampaigns

Gucci Epilogue Campaign

Gucci unveiled its Epilogue campaign photographed by Alec Soth and filmed by Damiano and Fabio D’Innocenzo.

27 OctCampaigns

GUCCI FAKE NOT

Inspired by the appropriation of logos that began in the early 1980s and became part of the language of urban fashion, “GUCCI FAKE NOT” is Alessandro Michele’s irreverent and ironic homage to the brand’s institutional code: the logo.

3 OctCapsule

Gucci Tailoring: The Life of a Rock Star

Gucci unveiled its new Tailoring Campaign featuring Iggy Pop, A$AP Rocky, and Tyler, The Creator shot by Harmony Korine.

30 SepCampaigns

Gucci Décor: Souvenir de Roma

Our private spaces define us in many ways, and the way we choose to decorate them says a lot about our essence and our personality.

5 SepFurniture. More

F.Y. video

Tama Gucci Shares Intimate ‘Crazy About Me’ Music Video

Miami artist, model, and visionary Tama Gucci shares his latest single ‘Crazy About Me’, accompanied by the official video co-directed by Michael Morales and Rodrigo Alvarez. Fusing hard-hitting electronic beats with warm, emotive vocals, ‘Crazy About Me’ follows… »

4 Sep. - Interview. Music. Video

Gucci “THE RITUAL” FW20

Gucci unveiled its new campaign for Fall/Winter 2020-21 titled “THE RITUAL“.

31 JulCampaigns. Fall/Winter

#GucciEpilogue

Gucci and Alessandro Michele just presented the EPILOGUE collection through special live streaming and the launch of a Visual Narrative Function during the last day of the first Milan Digital Fashion Week.

17 JulCollection. Milan

Gucci Announces Publication of “Beaten & Blown By The Wind” by Bruce Gilden

It is the surprising product of a special collaboration between the photographer and Gucci’s creative director.

25 JunArt. Books

Gucci Dive Watch: A Limited Edition Collaboration Between Gucci & Fnatic

Gucci’s contemporary Dive watch becomes the focus of a new collaboration harnessing and celebrating the spirit of gaming.

25 JunAccesories

Gucci Off The Grid

Conceived for those concerned about its environmental impact, Gucci Off The Grid uses recycled, organic, biobased materials from sustainable sources.

16 JunCampaigns. Capsule

Gucci Equilibrium: a commitment to generate positive change for people and our planet.

Gucci has launched a new Instagram profile dedicated to sustainability and has updated the website of its Equilibrium initiative in order to reaffirm its commitment to generate positive changes for people and the planet.

9 JunNews
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Life is a game and true love is a trophy.

Issue #23 Games will see designer discussions with Dsqaured2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.

A brief men's fashion and culture