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adidas x Gucci is HERE!

To mark the launch, Alessandro Michele has conceived a campaign directly inspired by an archival adidas catalog from 1979.

9 Jun. - Campaigns. Capsule. Video

Gucci x Oura: A journey of self-discovery

Once placed on the finger, every minute of every day becomes an opportunity to better understand the self and the body’s hidden messages.

28 MayAccesories

Cosmogonie: Gucci Resort 2023

Alessandro Michele unveiled his new Resort 2023 collection for Gucci, titled “GUCCI COSMOGONIE“, at Castel del Monte.

17 MayCollection. Runway

ADIDAS x GUCCI

Designed by Gucci‘s Creative Director Alessandro Michele, adidas x Gucci blends the House’s emblems with the symbols of the iconic sportswear brand.

13 MayCapsule

GUCCI: GG BLUE

In a nod to the historical origins of the fabric, Gucci has reintroduced GG canvas in a timeless combination of blue and beige for its Gucci Love Parade collection.

23 AprCollection

The North Face x Gucci “Duffel Base Camp”

After two episodes of The North Face x Gucci, the collaboration arrives at Vault, Gucci’s experimental online space conceived by its creative director Alessandro Michele.

19 MarAccesories. Capsule

Exquisite Gucci

Alessandro Michele unveiled his new collection for Gucci, during Milan Fashion Week.

26 FebCollection. Milan

GUCCI Unveils New “Gucci Love Parade” Campaign

Portraying the modern myth of cinema through a sequence of obsessions and desires, the campaign transforms into a tale of characters starring Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg.

22 FebCampaigns

Gucci Unveils Its “Gucci Pineapple” Collection

The Gucci Pineapple collection blends varsity sports and streetwear aesthetics in a pastel color palette complemented by darker shades of blue and green to create a laid-back mood.

17 FebCapsule

Gucci Presents “A Love Story”

On the occasion of Valentine’s Day, Gucci has collaborated with visual artist Ariana Papademetropoulos to create a limited edition fanzine entitled “A Love Story”.

31 JanCapsule. Fanzine

The North Face x Gucci “CHAPTER 2” Campaign

Alessandro Michele has conceived a campaign set in Iceland and captured by French twins Jalan and Jibril Durimel.

13 JanCampaigns. Capsule

The North Face x Gucci: Chapter 2

This innovative product selection picks up the baton from its predecessor and remains true to the philosophy of celebrating the spirit of exploration in all its forms.

20 DecCapsule

Gucci Pre-Fall 2022

Alessandro Michele presented his collection entitled “Gucci Love Parade” in a parade held on the iconic Hollywood Boulevard in Los Angeles.

Gucci Announces Its New Gucci Places!

Gucci announced the latest developments in its Gucci Places project, the initiative designed to encourage people to explore the various places in the world that have inspired the House and with which they have a special bond.

22 OctPlaces. Travel

Gucci “Osteria da Massimo Bottura” opens in Tokyo

Bringing creativity, elegance, fun and sensuality to traditional Italian cuisine, Tokyo customers will enjoy a unique dining experience that will also incorporate the diversity and identity of their location.

10 OctMore

F.Y. video

GUCCI 100

Conceived as a tribute to celebrate the centenary of the House, Gucci 100 manifests a deep connection between two universal languages, the language of clothing as an expression of personal identity, and the language of music, which recalls a collective memory.

1 Oct. - Collection. Video

GUCCI VAULT

The online space by Gucci is many different things at once: a time machine, an archive, a library, a laboratory, and a meeting place.

26 SepShopping

GUCCI Introduces The New GUCCI 25H Watch Campaign

Gucci unveiled the campaign dedicated to the new GUCCI 25H, showcasing the watch’s design in a series of stunning compositions inspired by the art of watchmaking.

18 SepAccesories. Campaigns

Gucci Aria New Campaign

The Gucci Aria campaign captures the revolutionary and joyous momentum of eros as a creative force in contemporary images.

14 SepCampaigns

GUCCI LIFESTYLE: The Magic of Everyday Life

Until September 17th, in conjunction with Milano Design Week, Gucci will open a very special temporary store in Milan, at Via Manzoni 19: a space where the fairy tale comes true.

8 SepCollection

Gucci FW21 Eyewear Campaign

Set in a studio, a bedroom, the back of a limousine and various hotel venues, the images show a group of striking-looking Gucci wearers talking on the phone while sporting new frames for the season

Gucci Basket

Gucci presents the Gucci Basket, unmistakable high-top sneakers designed by the house’s creative director, Alessandro Michele.

20 JunShoes

Gucci Décor: New Romantics

Designed by Alessandro Michele to create highly distinctive, imaginative, and poetic pieces, introducing the new Gucci Décor line.

16 JunMore

Gucci’s next show will take place in Los Angeles

Creative Director Alessandro Michele will present his new collection through a fashion show held in Los Angeles on November 3, 2021.

15 MayNews

Gucci’s “Aria” Pays Homage to Balenciaga

Aria is magical, nonsensical, and in some ways feels like part of a custom-made stimulation. If we are in a stimulator, this is only the beginning of the next one hundred years.

16 AprCollection. Runway

Gucci Epilogue: Ken Scott

Gucci announces the launch of a selection of specialty garments in its Epilogue collection that incorporates the work of American fashion designer Ken Scott, who lived in Milan in the 1960s and ’70s, where he created colorful patterned fabrics that reflect his personality.

18 FebCollection

Gucci presents Gucci “Love, Love & Love” by Brad Elterman

Gucci Creative Director Alessandro Michele, a fan of the low-tech fanzine format, decided to partner with Elterman to make one together to celebrate Valentine’s Day.

30 JanFanzine

Doraemon x Gucci

To celebrate the upcoming Chinese New Year, Gucci Creative Director Alessandro Michele has envisioned a dedicated collection of special items featuring the famous Japanese manga and anime character, Doraemon.

12 JanCapsule. Collection

F.Y. video

#TheNorthFacexGucci Documentary

The connection between nature and human beings, and delving into the idea of adventure—ideas that inform the documentary video by Sean Vegezzi which celebrates #TheNorthFacexGucci collection.

8 Jan. - Eco. Video

The North Face x Gucci

The North Face is famous for dressing up those looking for adventure. But there are also deeper parallels between the stories of Gucci and his new partner.

22 DecCapsule. Collection
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