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GUCCI 100
Conceived as a tribute to celebrate the centenary of the House, Gucci 100 manifests a deep connection between two universal languages, the language of clothing as an expression of personal identity, and the language of music, which recalls a collective memory.
GUCCI VAULT
The online space by Gucci is many different things at once: a time machine, an archive, a library, a laboratory, and a meeting place.
GUCCI Introduces The New GUCCI 25H Watch Campaign
Gucci unveiled the campaign dedicated to the new GUCCI 25H, showcasing the watch’s design in a series of stunning compositions inspired by the art of watchmaking.
Gucci Aria New Campaign
The Gucci Aria campaign captures the revolutionary and joyous momentum of eros as a creative force in contemporary images.
GUCCI LIFESTYLE: The Magic of Everyday Life
Until September 17th, in conjunction with Milano Design Week, Gucci will open a very special temporary store in Milan, at Via Manzoni 19: a space where the fairy tale comes true.
Gucci FW21 Eyewear Campaign
Set in a studio, a bedroom, the back of a limousine and various hotel venues, the images show a group of striking-looking Gucci wearers talking on the phone while sporting new frames for the season
Gucci Basket
Gucci presents the Gucci Basket, unmistakable high-top sneakers designed by the house’s creative director, Alessandro Michele.
Gucci Décor: New Romantics
Designed by Alessandro Michele to create highly distinctive, imaginative, and poetic pieces, introducing the new Gucci Décor line.
Gucci’s next show will take place in Los Angeles
Creative Director Alessandro Michele will present his new collection through a fashion show held in Los Angeles on November 3, 2021.
Gucci’s “Aria” Pays Homage to Balenciaga
Aria is magical, nonsensical, and in some ways feels like part of a custom-made stimulation. If we are in a stimulator, this is only the beginning of the next one hundred years.
Gucci Epilogue: Ken Scott
Gucci announces the launch of a selection of specialty garments in its Epilogue collection that incorporates the work of American fashion designer Ken Scott, who lived in Milan in the 1960s and ’70s, where he created colorful patterned fabrics that reflect his personality.
Gucci presents Gucci “Love, Love & Love” by Brad Elterman
Gucci Creative Director Alessandro Michele, a fan of the low-tech fanzine format, decided to partner with Elterman to make one together to celebrate Valentine’s Day.
Doraemon x Gucci
To celebrate the upcoming Chinese New Year, Gucci Creative Director Alessandro Michele has envisioned a dedicated collection of special items featuring the famous Japanese manga and anime character, Doraemon.
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#TheNorthFacexGucci Documentary
The connection between nature and human beings, and delving into the idea of adventure—ideas that inform the documentary video by Sean Vegezzi which celebrates #TheNorthFacexGucci collection.
The North Face x Gucci
The North Face is famous for dressing up those looking for adventure. But there are also deeper parallels between the stories of Gucci and his new partner.
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Gareth Wrighton Unveils “The Maul” Video at #GucciFest
A trailer for a video game that doesn’t exist.
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Charles de Vilmorin Unveils “REPUGNANTAM” Video at #GucciFest
Terrifying monsters invade the colorful and dreamy world of Charles de Vilmorin and his unbridled designs in this short inspired by the horror movies of the 80s.
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Boramy Viguier Unveils “Lord Sky Dungeon” Video at #GucciFest
Driven by the desire to create “adventurer apparel,” designer Boramy Viguier and director Samuel Rixon envision an alliance to undertake a sacred quest.
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#GucciFest Episode 7 | A Nightly Walk | Ouverture Of Something That Never Ended
In the final episode, which includes a cameo from Van Sant, Silvia wanders through the spooky streets of Rome at night and is drawn into a dreamlike moment involving a dress.
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#GucciFest Episode 6 | At The Vintage Shop | Ouverture Of Something That Never Ended
On the streets of Rome, Silvia discovers a vintage store with a Gucci neon sign in the window.
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JordanLuca Unveils “The Palace of Kings” Video at #GucciFest
In an empty mansion, an eclectic cast of characters gathers in a celebration of London’s vibrant youth culture wearing designs by JordanLuca.
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#GucciFest Episode 5 | The Neighbours | Ouverture Of Something That Never Ended
We return to the apartment where the day began, but this time we meet the characters of the neighboring houses, from a voyeuristic perspective of their lives, fantasies, and intimate moments.
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Gui Rosa Unveils “Til Death Do Us Ride” Video at #GucciFest
In “Til Death Do Us Ride” video, characters alternate on this surreal ride through the car parks, gas stations, and industrial enclaves of East London.
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#GucciFest Episode 4 | The Theatre | Ouverture Of Something That Never Ended
Our world is transformed into a stage in the fourth episode directed by Gus Van Sant and Alessandro Michele.
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Bianca Saunders Unveiled “The Pedestrian” at #GucciFest
Bianca Saunders focuses once again on male identities of color, proposing an aesthetic that transcends the boundaries of construction and gender while challenging dominant notions about the hypermasculinity in society.
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#GucciFest Episode 3 | At The Post Office | Ouverture Of Something That Never Ended
During an errand to the post office, Silvia’s day continues to move in unforeseen directions.
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#GucciFest Episode 2 | At The Café | Ouverture Of Something That Never Ended
In this second episode directed by Gus Van Sant and Alessandro Michele, we follow Silvia to the neighborhood café, where she meets a friend, played by Arlo Parks, the musician, and poet from London.
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#GucciFest Episode 1 | At Home | Ouverture Of Something That Never Ended
In this first episode of the seven-part film collaboration between award-winning director Gus Van Sant and Gucci Creative Director Alessandro Michele, we follow the lead Silvia during her eccentric morning routine in Rome.
Gucci Gift 2020 Campaign
In a 90s setting, when the clock strikes five, Gucci-clad co-workers transform into festive clubgoers.
Gucci Epilogue Campaign
Gucci unveiled its Epilogue campaign photographed by Alec Soth and filmed by Damiano and Fabio D’Innocenzo.