Collaborating with the music sensation Billie Eilish, Gucci introduces the reimagined Horsebit 1955, crafted from Demetra fabric, a non-animal material that boasts quality, softness, and durability.
The new Horsebit 1955 marks a significant milestone for Gucci as it becomes the first bag made from Demetra. This move underlines Gucci’s avant-garde approach and its commitment to transforming traditional tanning processes in favor of a more ethical future for the fashion industry. Demetra is composed of 75% plant-based materials and is entirely free from animal-derived components. The journey to develop this groundbreaking material took two years of research and development by Gucci’s skilled technicians and artisans. It has been in production at one of Gucci’s Italian factories since 2021.
In celebration of this exciting collaboration, a unique campaign has been created, featuring authentic, unfiltered content with Billie’s distinctive voice. The campaign comprises a series of cinematic clips that weave together to create an impromptu film, offering viewers a glimpse into Billie’s life, accompanied by her song “What Was I Made For?”
The new Horsebit 1955 aligns with Gucci’s aim to integrate circular production into their collections and their strategies in support of both humanity and the planet. Expanding their commitments further, Gucci has made a significant donation to Support+Feed, a non-profit organization founded in 2020 by Maggie Baird, dedicated to combating the climate crisis.
We sat down with Barragán to talk about the collection, the difference between fashion weeks, and why the DIY approach still matters as the brand continues to grow.
A$AP Rocky has added his own chapter to the PUMA Suede story, reviving the ’94 silhouette with a collection of details that pull from New York street culture and the era that shaped him.
Aimé Leon Dore has teamed up with New Balance on a SS26 Performance Running Capsule, bringing together the brand’s technical innovation with Aimé Leon Dore’s design perspective.
Take a look at John Lawrence Sullivan’s Spring/Summer 2027 backstage, captured by the lens of Sasha Zhu during Berlin Fashion Week, in an exclusive for Fucking Young!
Following Maison Mihara Yasuhiro’s SS27 show during Paris Men’s Fashion Week, we caught up with Mihara to discuss why his creative process has no true beginning or end and the importance of imperfection.
Saint Laurent Montaigne has opened its first exhibition, 1980 – 2023 – 2025, a selection of works by French artist Martine Bedin, curated by Anthony Vaccarello.
Aesop has introduced the Parsley Seed Purifying Cleanse Protocol, a three-step ritual designed for those living in urban environments and facing the friction of city life.
After making stops in Berlin and Milan, the Eastpak Travel Agency arrives this weekend in Barcelona, transforming the city’s beachfront into an immersive pop-up.
Since founding DAGGER, designer Luke Raine has quickly established the growing brand as one of Berlin’s most exciting independent fashion labels while rooted in resilience.
Paris has never been short of artists capable of blurring the lines between fashion and fine art, but Gustavo Nazareno brings something altogether more hypnotic.
RHUDE’s SS27 collection, Contra Mundum, explores the moment after achievement, when discipline gives way to freedom and freedom becomes a test of character.
GmbH marked ten years with a collection that looks back at what sparked the brand in the first place, and in doing so, unearthed a largely forgotten fashion history.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
