In an elegant fusion of tradition and contemporary style, Gucci unveils its latest campaign, a homage to the classic Horsebit 1953 moccasin. Under the artistic vision of Sabato De Sarno, the campaign features the British actor Kingsley Ben-Adir. Set against a backdrop of minimalist elegance, a series of relaxed portraits highlight the enduring appeal of the Horsebit loafer.

The campaign, shot by Heji Shin, showcases the Horsebit 1953 loafer’s lasting impact on fashion. It stands as a symbol of Gucci’s dedication to redefining elegance through time. The loafer’s iconic design, both laid-back and sophisticated, encourages a personal interpretation of style, serving as a continuous link to Gucci’s legacy and a muse for generations to come.

Check it out below:

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Creative direction: Sabato De Sarno
Art direction: Riccardo Zanola
Director: Emanuele Cantò
Photography: Heji Shin
Styling: Alastair Mckimm
Make-up: Thomas De Kluyver
Hairdresser: Amidat Giwa