Some fashion houses prefer to focus on the more distant future, while others like Gucci prefer to do so in the near one. As for the latter, the Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg, and inspired by the charm of things Italian.
The house’s latest release hits the industry news to pay homage in style to the summer season, when time slows down, colours darken, and the pace of everyday life gives way to a rootedness brimming with possibility. All this and more can be seen in the images and video that make up the portfolio sent by the company. The video was directed by Rubberband.
And, in addition to paying homage to summer, this campaign also serves as a way of presenting its new iterations of Gucci Softbit, the GG Marmont and the Bamboo 1947 bags; new footwear models like the Gigi loafers and Gucci Re-Web sneakers; and accessories like sunglasses and jewellery.
Ready to head into summer?
Check out images from the “Gucci Lido” campaign below:
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
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The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
