Demna Takes the Helm at Gucci
Demna, who has led Balenciaga as Artistic Director since 2015, will take on the same role at Gucci starting in early July 2025.
Gucci Together: Gucci’s New Valentine’s Day Campaign
Gucci’s new Valentine’s Day campaign, “Gucci Together,” explores real love and the deep connections between people.
F.Y. video
Where Light Finds Us: Gucci Spring/Summer 2025 Campaign
Gucci’s new Spring/Summer 2025 campaign, “Where Light Finds Us,” is a story about light and shadow, movement and stillness.
Beyond the Window: Gucci’s Endless Narratives
Gucci’s new window display concept, “Endless Narratives,” transforms store fronts into beautiful storytelling spaces.
Gucci Pre-Fall 2025
The Gucci Pre-Fall 2025 collection draws inspiration from the free-spirited 1970s while staying true to the brand’s heritage.
Gucci Returns to Its Roots: Florence to Host Cruise Collection
Creative Director Sabato De Sarno has chosen Florence as the backdrop for this collection as a way to pay homage to the brand’s heritage.
New Gucci Horsebit 1953 Campaign Starring Pietro Castellitto
This timeless piece, first introduced in 1953, has become a symbol of Gucci’s heritage and a must-have for fashion-forward men.
Gucci Serves Up a Vintage-Inspired Tennis Collection
The House of Gucci swings back onto the court with a brand-new tennis collection, drawing inspiration from its rich archives.
Gucci Spring/Summer 2025
Gucci’s new collection, “Encounters,” is all about freedom and meeting cute – between the city and the beach, at museums, or anywhere life takes you.
Gucci Presents Its Fall/Winter 2024 Men’s Campaign
Shot by David Sims, the campaign highlights the beauty of personal style and the stories behind each look.
Gucci Will Present Its SS25 Men’s Collection At Triennale Milano
This event marks a new chapter for the brand, showcasing the latest designs by creative director Sabato De Sarno.
The Remains of Nothing: Museo Madre and Gucci present a new exhibition
This exhibition brings together different artists who use everything from photos to neon lights to share their stories about buildings and the feelings they stir up.
Gucci & Head Join To Create Jannik Sinner’s New Travel Bag
The bag made its debut at Roland Garros during Sinner’s first match at this year’s French Open in Paris.
Jannik Sinner Stars In The New Gucci Campaign
With Sinner as the ambassador, Gucci is bridging the gap between its rich legacy and modern tennis culture.
Xiao Zhan Stars In Gucci’s New Horsebit 1955 Campaign
The Horsebit 1955 bag has become more than just an item Xiao Zhan carries; it’s a part of his journey.
Gucci Lido: A Sun-Kissed Ode to Italian Summers
Welcome to Gucci Lido, where luxury meets leisure, and every piece whispers of sun-soaked days.
The next Gucci cruise show will be in…
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
Design Ancora: GUCCI Presents Five Design Icons
In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future.
Gucci’s New Cub3d Sneaker: A Limited Edition Released at Milan Design Week
The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style.
GUCCI Unveils DESIGN ANCORA at the 2024 Milan Design Week
In the heart of Milan’s fashion district, Gucci’s Via Montenapoleone flagship store transforms into a temporal bridge connecting past and present.
Kingsley Ben-Adir Stars In New Gucci Campaign Dedicated To The Horsebit 1953 Moccasin
Set against a backdrop of minimalist elegance, a series of relaxed portraits highlight the enduring appeal of the Horsebit loafer.
Gucci Welcomes Yuzuru Hanyu as Its Newest Brand Ambassador
Gucci is welcoming the distinguished Japanese figure skater, Yuzuru Hanyu, as its latest brand ambassador.
Gucci Wooster: The Historic SoHo Boutique Reopens with a New Look
Gucci Wooster is a destination that invites customers to immerse themselves in the world of Gucci and to experience the fusion of fashion and art.
Gucci Fall/Winter 2024
The Milan Fashion Week Men’s was graced by the debut of Sabato De Sarno’s menswear collection for Gucci, which showcased his signature style of elegance and allure.
Gucci Prospettive 2: A Tribute to Milanese Design
Gucci Prospettive 2: Ancora Milano, is a book that celebrates the diverse and rich expressions of Milanese design.
Gucci celebrates Milan and Italian craftsmanship with its renovated flagship store
Gucci’s renovated flagship store on Via Monte Napoleone is a tribute to the creative essence of Milan and to the House’s long-standing relationship with the city.
GUCCI Presents Parallel Universes, the new digital auction in collaboration with Christie’s
Gucci Art Space and Christie’s 3.0 come together to present a new digital auction that explores the intersection of fashion, art and technology from the visionary perspective offered by Gucci’s 102-year history.
GUCCI Presents Gucci Gift, the Christmas collection for this year
With the holiday season just around the corner, Gucci is rolling out its Gucci Gift campaign, bringing a carefully curated lineup designed to elevate the art of giving.
Gucci Unveils a Fresh Take on the Horsebit 1955 Bag in collaboration with Billie Eilish
Collaborating with the music sensation Billie Eilish, Gucci introduces the reimagined Horsebit 1955, crafted from Demetra fabric, a non-animal material that boasts quality, softness, and durability.
Remix Mina Ancora, ancora, ancora, by Mark Ronson for Gucci now available!
After the massive sensation caused by ‘Mina Ancora, ancora, ancora – Mark Ronson remix‘ and its viral triumph both in the digital and offline world, the song makes its grand entrance onto all digital platforms and the airwaves. But that’s… »
