Gucci Takes Over La Rose des Vents Monte Carlo for the Summer
Gucci has returned to Monaco with a seasonal takeover at La Rose des Vents Monte Carlo.
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Gucci Opens Its Summer Campaign in Monte Carlo
Gucci has released the first chapter of its summer campaign, shot in Monte Carlo and unfolding across swimming pools and open water.
Gucci Presents “The Original Sinner” Campaign Starring Jannik Sinner
Gucci has launched a new campaign with Global Brand Ambassador Jannik Sinner.
Gucci takes over New York City with the unveiling of its Cruise 2027 collection
Demna’s GucciCore Cruise 2027 show transformed Times Square into a sharp exploration of modern masculinity, heritage and urban excess.
Gucci Opens New Exhibition at Palazzo Gucci in Florence
The exhibition was realized through the vision of Artistic Director Demna, reinterpreting the shared history of the house and its home city, in continuous dialogue with the present.
Generation Gucci: Demna Photographs New Campaign
Gucci has released a new campaign called GENERATION GUCCI, focusing on a group of individuals who represent the house’s new generation.
Inside Gucci Memoria by Demna at Milan Design Week 2026
Gucci Memoria at Milan Design Week 2026 traces 105 years of Gucci through Demna’s immersive Brera exhibition.
Gucci Reimagines Archival Scarves for The Art of Silk Project
Gucci has launched The Art of Silk, a project that reimagines ten archival scarves from a contemporary perspective.
Gucci Osteria da Massimo Bottura Presents Its Spring Selection
Gucci Osteria da Massimo Bottura has released a limited-edition selection of baked desserts and chocolate sweets for spring.
SEE NOW, BUY NOW: Gucci Makes Spring Collection Available Immediately After Show
Following Demna’s first runway show on February 27, Gucci has released a curated selection of the Spring collection.
Demna Gvasalia Shows First Gucci Collection in Milan
Milan Fashion Week has seen its share of entrances, exits, and expectations. But when Demna takes the reins of a house like Gucci, the industry holds its breath.
Gucci presents its new campaign, La Famiglia
Gucci presents La Famiglia, its latest campaign and the first visual statement of a new era shaped by attitude, character and Italian ease.
Gucci Pre-Fall 2026
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Demna’s First Cruise: Gucci Chooses New York for 2027 Show
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
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The Tiger: A Gucci Story
Gucci presents a new short film, “The Tiger,” directed by Spike Jonze and Halina Reijn.
Introducing Gucci: La Famiglia
La Familia is Gucci telling a story again. It looks to the past to move forward, setting the visual base for designer Demna’s new direction.
Introducing the Gucci Shift
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
The Gucci Portrait Series
Italian fashion house Gucci presents its new advertising campaign: “The Gucci Portrait Series”.
Gucci Lido Campaign
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
Demna Takes the Helm at Gucci
Demna, who has led Balenciaga as Artistic Director since 2015, will take on the same role at Gucci starting in early July 2025.
Gucci Together: Gucci’s New Valentine’s Day Campaign
Gucci’s new Valentine’s Day campaign, “Gucci Together,” explores real love and the deep connections between people.
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Where Light Finds Us: Gucci Spring/Summer 2025 Campaign
Gucci’s new Spring/Summer 2025 campaign, “Where Light Finds Us,” is a story about light and shadow, movement and stillness.
Beyond the Window: Gucci’s Endless Narratives
Gucci’s new window display concept, “Endless Narratives,” transforms store fronts into beautiful storytelling spaces.
Gucci Pre-Fall 2025
The Gucci Pre-Fall 2025 collection draws inspiration from the free-spirited 1970s while staying true to the brand’s heritage.
Gucci Returns to Its Roots: Florence to Host Cruise Collection
Creative Director Sabato De Sarno has chosen Florence as the backdrop for this collection as a way to pay homage to the brand’s heritage.
New Gucci Horsebit 1953 Campaign Starring Pietro Castellitto
This timeless piece, first introduced in 1953, has become a symbol of Gucci’s heritage and a must-have for fashion-forward men.
Gucci Serves Up a Vintage-Inspired Tennis Collection
The House of Gucci swings back onto the court with a brand-new tennis collection, drawing inspiration from its rich archives.
Gucci Spring/Summer 2025
Gucci’s new collection, “Encounters,” is all about freedom and meeting cute – between the city and the beach, at museums, or anywhere life takes you.
Gucci Presents Its Fall/Winter 2024 Men’s Campaign
Shot by David Sims, the campaign highlights the beauty of personal style and the stories behind each look.
