In a nod to the historical origins of the fabric, Gucci has reintroduced GG canvas in a timeless combination of blue and beige for its Gucci Love Parade collection. Characterized by its low environmental impact, canvas has always occupied a prominent place in Gucci’s collections and has become, over the decades, one of the House’s hallmarks.

The blue GG canvas returns through an exclusive campaign with the iconic motif as the main protagonist. A selection of images and videos capture a universe entirely upholstered with the GG monogram. From floor to ceiling, every element of the set is adorned with this emblematic pattern. Gucci items blend with the setting, with blue leather trims and a blue-red-blue web the only distinguishing features.

Take a look below:


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Creative Direction: A.M.
Art direction: Max Siedentopf
Photography and direction: Max Siedentopf
Makeup: Fara Homidi
Hairdresser: Andrea Martinelli