First shown during the Exquisite Gucci show – a mirror image of reproductions and metamorphoses of historical emblems over a sartorial offering of streetwear – the first adidas x Gucci collection expands on this creative concept inspired by their shared affinity for the three stripes. Unveiled in a lookbook published last May, this transversal selection reflects the kaleidoscopic aesthetic of Alessandro Michele, combining the codes of the House with those of the historic sportswear brand and, therefore, those of haute couture and streetwear.
To mark the launch, Alessandro Michele has conceived a campaign directly inspired by an archival adidas catalog from 1979. The concept is brought to life through a series of moving images captured by Carlijn Jacobs and rendered in the form of a grid. Models stretch, run or dance against colorful backdrops to a soundtrack of contemplative phrases such as “When our thoughts come true, we understand the true meaning of magic.”
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
Issue #23 Games will see designer discussions with Dsquared2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.