Gucci combines fashion and technology through a new ring developed in collaboration with ŌURA that offers its users precise and personalized health information, instructions and daily advice, opening the door to a journey of self-discovery and holistic well-being. This ring monitors heart rate, body temperature and sleep, allowing its wearers to develop their full potential thanks to the advice and instructions offered by the ŌURA app. On a collective level, the ring unites the Gucci and ŌURA communities on their shared path to new heights of wellness and self-realization.
Adorned with Gucci’s unmistakable interlocking G in 18k yellow gold framed with braided details, the Gucci x Oura Ring is a smart piece with a unique, minimalist design. Made of black synthetic corundum and weighing just four grams, this ring features ŌURA’s new third-generation technology, which monitors basic vital signs thanks to its top-quality sensors and components used in research.
The Gucci x Oura Ring’s advanced sensor array tracks heart rate, respiratory rate, and body temperature, evidencing the effects of stress and illness. By taking the pulse in the arteries of the fingers, it picks up a much stronger signal than wrist devices. Finally, its sleep analysis function monitors the quality of sleep based on basic vital signs and the time elapsed in each of its phases. Personalized health metrics are summarized daily in the form of sleep, activity and recovery scores accompanied by personalized insights and advice. Next, the simple and intuitive ŌURA app translates the hidden messages of our body and offers us scientifically based information on how to optimize our day.
The vision of both brands is brought to life in a dynamic advertising campaign that showcases the ring’s highly personalized and adaptive character through a playful time-loop story captured in snapshots and video under the banner “A Journey of Self-Discovery.” Available HERE!
We sat down with Barragán to talk about the collection, the difference between fashion weeks, and why the DIY approach still matters as the brand continues to grow.
A$AP Rocky has added his own chapter to the PUMA Suede story, reviving the ’94 silhouette with a collection of details that pull from New York street culture and the era that shaped him.
Aimé Leon Dore has teamed up with New Balance on a SS26 Performance Running Capsule, bringing together the brand’s technical innovation with Aimé Leon Dore’s design perspective.
Take a look at John Lawrence Sullivan’s Spring/Summer 2027 backstage, captured by the lens of Sasha Zhu during Berlin Fashion Week, in an exclusive for Fucking Young!
Following Maison Mihara Yasuhiro’s SS27 show during Paris Men’s Fashion Week, we caught up with Mihara to discuss why his creative process has no true beginning or end and the importance of imperfection.
Saint Laurent Montaigne has opened its first exhibition, 1980 – 2023 – 2025, a selection of works by French artist Martine Bedin, curated by Anthony Vaccarello.
Aesop has introduced the Parsley Seed Purifying Cleanse Protocol, a three-step ritual designed for those living in urban environments and facing the friction of city life.
After making stops in Berlin and Milan, the Eastpak Travel Agency arrives this weekend in Barcelona, transforming the city’s beachfront into an immersive pop-up.
Since founding DAGGER, designer Luke Raine has quickly established the growing brand as one of Berlin’s most exciting independent fashion labels while rooted in resilience.
Paris has never been short of artists capable of blurring the lines between fashion and fine art, but Gustavo Nazareno brings something altogether more hypnotic.
RHUDE’s SS27 collection, Contra Mundum, explores the moment after achievement, when discipline gives way to freedom and freedom becomes a test of character.
GmbH marked ten years with a collection that looks back at what sparked the brand in the first place, and in doing so, unearthed a largely forgotten fashion history.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
