Gucci combines fashion and technology through a new ring developed in collaboration with ŌURA that offers its users precise and personalized health information, instructions and daily advice, opening the door to a journey of self-discovery and holistic well-being. This ring monitors heart rate, body temperature and sleep, allowing its wearers to develop their full potential thanks to the advice and instructions offered by the ŌURA app. On a collective level, the ring unites the Gucci and ŌURA communities on their shared path to new heights of wellness and self-realization.
Adorned with Gucci’s unmistakable interlocking G in 18k yellow gold framed with braided details, the Gucci x Oura Ring is a smart piece with a unique, minimalist design. Made of black synthetic corundum and weighing just four grams, this ring features ŌURA’s new third-generation technology, which monitors basic vital signs thanks to its top-quality sensors and components used in research.
The Gucci x Oura Ring’s advanced sensor array tracks heart rate, respiratory rate, and body temperature, evidencing the effects of stress and illness. By taking the pulse in the arteries of the fingers, it picks up a much stronger signal than wrist devices. Finally, its sleep analysis function monitors the quality of sleep based on basic vital signs and the time elapsed in each of its phases. Personalized health metrics are summarized daily in the form of sleep, activity and recovery scores accompanied by personalized insights and advice. Next, the simple and intuitive ŌURA app translates the hidden messages of our body and offers us scientifically based information on how to optimize our day.
The vision of both brands is brought to life in a dynamic advertising campaign that showcases the ring’s highly personalized and adaptive character through a playful time-loop story captured in snapshots and video under the banner “A Journey of Self-Discovery.” Available HERE!
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