On the streets of Rome, Silvia discovers a vintage store with a Gucci neon sign in the window. As she and a diverse cast of customers try on clothes on the shelves, an enigmatic woman enters the store, played by singer-songwriter Florence Welch. The visitor writes fragments of a poem on pieces of paper and hides them inside her clothes. “At The Vintage Shop” is directed by Gus Van Sant and Alessandro Michele, Gucci Creative Director.

The seven episodes will be released daily through the course of the festival as an exclusive broadcast on GucciFest.com, gradually revealing the collection day by day.