In an empty mansion, an eclectic cast of characters gathers in a celebration of London’s vibrant youth culture wearing designs by JordanLuca. Inspired by Byron’s poem “Darkness” about the infamous “year without a summer” of 1816, director Conor Clinch and his collaborating designers envision a world in which darkness becomes light, in a video presented at #GucciFest.

JordanLuca founded by Jordan Bowen and Luca Marchetto in 2018, combines Italian tradition with British creativity, resulting in a lively and iconoclastic image of menswear that brings an element of chaos to quality craftsmanship.