After graduating from Saint Martins Central with a master’s degree in 2020, Gui Rosa has incorporated his life experience into his designs, drawing inspiration from his own liberal upbringing in Portugal and in the brightest and most chaotic corners of pop culture.

Now, the Portuguese designer presented his collection through a video directed and styled by Harry Freegard during the #GucciFest. In “Til Death Do Us Ride” video, characters alternate on this surreal ride through the car parks, gas stations, and industrial enclaves of East London.

Take a look below: