Ver esta publicación en Instagram


Una publicación compartida de Gucci (@gucci) el

Alessandro Michele invited models to shoot their own Gucci campaigns in a time of social distancing. The result is a raw and authentic concept that show us the power of social media and reflect the current times.

I let the models build their own images. To act as photographers and storytellers, producers, and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life.” – said Alessandro.