Axel Arigato Dreams Up Calendar with an Astrological Twist for SS22 Drop
by Adriano B.
To mark the second drop of the brand’s SS22 ready-to-wear collection Until We Meet Again, Axel Arigato has conceptualized an annual calendar, with each month personifying a different astrological sign, and embodying a distinctive seasonal mood.
The brand has forged a strong connection with its digital community through riffing off of zeitgeist moments, creating a culture of memes and irreverence which articulates the brands inherent humor. This campaign takes things a step further, by building that narrative directly into the creative concept.
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