CAMPERLAB’s debut into ready-to-wear fashion has made waves with a collection that’s all about rethinking denim. Launched in February, it’s quickly become a go-to for those who love their jeans with a twist.

The collection is a mix of unisex pieces that carry CAMPERLAB’s unique stamp. It’s a lineup that challenges what you expect from denim, with a digital print that tricks the eye into seeing classic denim waves. The designs play with the unexpected—think bleached patterns, random cuts, and unfinished edges. These aren’t just for show; they’re about shaking up the norm and offering something out of the ordinary.

But it’s not all about looks. CAMPERLAB is serious about being green. The collection features top-notch Italian Candiani denim, made with eco-friendly cotton and recycled materials. The production process is all about saving water and energy and saying no to harsh chemicals. There’s also organic cotton dyed with minerals that use way less water, and a sturdy cotton-nylon blend made in Japan for those who want their fashion to last.

Check out the collection below: