Fred Perry have teamed up with quality craftsmen Drake’s for an Autumn/Winter 2012 collaborative blank canvas.
Famed for their refined handcrafted accessories, Drake’s of London have been outfitting gentlemen since 1977. The company’s origins lie in the hand printing and production of men’s quality scarves. Today Drake’s are the largest independent producer of handmade ties in England.
The collaboration sees two classic British brands join forces to create a measured and sophisticated collection of classic Fred Perry product, complemented by Drake’s signature archive prints. All over print shirts sit alongside more subtly detailed styles, with pattern applied to plackets, collars, linings and footwear, creating a distinctly British collection.
Drakes’ designs have a distinctive hand-writing, easily identifiable and classic while thoroughly modern, a constant dialogue between tradition and innovation. These aesthetics are applied to classic Fred Perry styles. The collection includes two footwear styles and one scarf which is made of only the finest quality wool and is being manufactured exclusively in England by Drake’s for Fred Perry.
The full collection is available in all Fred Perry Laurel Wreath shops and online here.
L’HOMME ROUGE latest campaign is spread through out Stockholm promoted through street posting and it’s highlighting the new L’HOMME ROUGE store opening and the first runway show on Fashion Week Stockholm on Wednesday the 31th.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.