CONVERSE unveils the Chuck Modern collection, a contemporary celebration of a Converse icon inspired by the brand’s 108-year old history. The Chuck Modern fuses Converse’s rich sports heritage with leading technology and innovation to create a sneaker collection that is modern, lightweight and an entirely new evolution to the iconic Chuck Taylor All Star family.
Chuck Modern Lux elevates Converse’s innovative new silhouette through a luxury lens. Offering superior details — a molded supple leather upper and embossed Chuck Taylor All Star patch — the Lux collection serves as a modern wardrobe staple. Additionally, the one-piece Phylon bottom with classic Chuck Taylor All Star details provides lightweight cushioning for all day movement.
The Converse Chuck Modern Lux collections is available now at Converse.com
In total, Sónar 2017 will feature more than 140 performances across 9 stages, including brand new shows from Justice, Arca (live) & Jesse Kanda (av), Soulwax, DJ Shadow, Nicolas Jaar, Moderat, Eric Prydz, De La Soul, Anderson.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.