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The Björn Borg SS16 fashion show was a tribute to Mars One – a not for profit foundation with the goal of establishing a permanent human settlement on Mars 2027.

Björn Borg Head Designer James Lee teamed up with editor and stylist Naomi Itkes for the SS16 fashion show. The creative duo created show pieces inspired by the courage and vision that drive human innovation forward. The show pieces referred to the history of space travel and the journey to find new frontiers that took place during the 1970’s and 80’s. By looking at retro styles, colours and silhouettes from this era and clashing them together with modern high performance materials, detailing and techniques, the duo created a collection that honours the past but is also ideal for the journey that Mars One is preparing for.