PUMA collaborate with celebrated NYC artist Todd James on a focussed capsule collection of directional, graphic led apparel. The collection imbues PUMA’s celebrated apparel with a sense of youthful mischief and fun that is at the heart of everything Todd James does in his own work.
Todd James (a.k.a. REAS) is a self-taught, multi-media artist who began his career as a child in the NYC subway system. His knack for the ironic and amorphous has spawned hip-hop emblems, puppet icons, and urban installations.
Cover story art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.