PUMA collaborate with celebrated NYC artist Todd James on a focussed capsule collection of directional, graphic led apparel. The collection imbues PUMA’s celebrated apparel with a sense of youthful mischief and fun that is at the heart of everything Todd James does in his own work.
Todd James (a.k.a. REAS) is a self-taught, multi-media artist who began his career as a child in the NYC subway system. His knack for the ironic and amorphous has spawned hip-hop emblems, puppet icons, and urban installations.
A discussion of how the language of football and its goals are reflective of sex and mirrors homoerotic gestures, where this ritualistic game of male initiation is a manifestation of both physical and cultural masculine values.
Seven Rays launch a customisable heavy metal tee and sweat. Choose your design from one of Joe Petagno’s original artworks, name the city you were born in, and they print you a one-off authentic heavy metal tee.
SELF MADE by Gianfranco Villegas unveiled a new video for SS17 titled “Dilemma”, about the life in the suburbs of a big city, where a group of friends part of a gang are devoted to religion and to their written destiny in the streets.