Introducing Hotel Louis
by Adriano Batista
Hotel Louis emerges as the latest sensation in the world of Belgian luxury, a brand that owes its inception to the creative vision of Louis Appelmans. At the heart of Hotel Louis lies a commitment to redefining elegance, breathing new life into the classic silk carré by infusing it with contemporary flair.
The brand’s signature innovation is a special shirt button tab system, ingeniously designed to integrate the carrés seamlessly into modern fashion. This transformative approach not only modernizes the styling but also enhances the versatility of the garment, allowing for a seamless transition from a traditional accessory to a statement piece of the modern wardrobe.
Each carré is a canvas that tells a story, with intricate drawings that depict individual hotel rooms. When these carrés are brought together, they form a cohesive hotel map, symbolizing the interconnectedness of the Hotel Louis experience. The artistry involved in these creations is twofold: they are meticulously handcrafted before being digitally printed onto pure silk, a process that preserves the artisanal and artistic integrity of the original design.
Check out the collection below:
CREDITS
Photography: Benoît Bethume/ @benoitbethume
Models:
Damir Draganic, Virginie Bostyn, Astrid Begenyeza, Dimitri Poorter, Gregory Nevens, Martine Hermans & Saskya Von Fotzen
Make-up: Nakani Keita/ @kani_na
Hair: Taisiia Povalii/@tois_hair
Nike and Comme des Garçons Homme Plus Unveil the ACG Mountain Fly 2 Low SP
Spring Essentials: Must-Haves for the New Season
Patta and Rapha are teaming up again, dropping their second cycling collection built on performance, style, and a shared mission to bring more diversity to the sport.
American actor Tramell Tillman becomes the star of the luxurious Kith Summer 2025 campaign.
British designer and artist Luke Edward Hall is renowned for fusing whimsical imagination with historical allusions in a distinctive way.
The Venezuelan musician and record producer released two brand new singles that she’s been teasing for months.
American actor Cooper Koch stars in the new Calvin Klein underwear campaign, shot by Mert Alas.
With Spanish Leather, his second album, Guitarricadelafuente solidifies his place as one of Spain’s most compelling young voices.
PUMA kicked off their immersive H-Street brand experience in Seoul to launch their new H-Street sneakers, and it was so much fun.
Gabo Dos Santos captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Until June 14, 2025, the Berlin-based art gallery Galerie Judin will be showing 25 pieces by Tom of Finland as part of the launch of Die Tankstelle, its converted gas station and garden locations.
UNDERCOVER’s Jun Takahashi and Modern Matter founder Olu Odukoya have turned printing errors into something new.
British fashion house Burberry presents its new capsule collection: Highgrove x Burberry.
JACQUEMUS opens an ephemeral boutique in Ibiza for summer and redecorates the bar/restaurant JONDAL.
Nike Running’s new Jakob Essentials line reflects the quiet intensity of its namesake athlete.
Stepan Kalmyc photographed by Dranau Gabriel and styyled by Ioana Ieremia, in exclusive for Fucking Young! Online.
93 SIERRA/CROSSES’ SS25 collection transports you straight to early 2000s Asturian summers—those endless days of crashing waves, peeling sunburns, and hardcore blasting from a beat-up stereo.
The Parc del Fòrum became the center of European street football with Mad Maximus, an event mixing football, music, and urban culture.
Boiler Room and Umbro are back with their third collaboration, this time turning the spotlight on Lewisham.
The latest collaboration between LOEWE and Swiss sportswear brand On expands their vision for Fall/Winter 2025, pushing technical wear into unexpected territory.
Serge and Benjamin at Isla Management photographed by Felipe Prado and styled by Nicolle Rios, in exclusive for Fucking Young! Online.
For its Summer 2025 collection, Hélas ditches perfection in favor of something far more real: unfiltered, everyday joy.
Anthony Vaccarello continues to redefine Saint Laurent’s visual language, this time through the unflinching eye of British photographer Martin Parr.
Eton and Tretorn have teamed up for a fresh take on preppy-meets-sporty style.
While photographer Jack Alexander shot James Arthur, we sat down for a chat to discover more about this new era.
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
