JORDANLUCA Spring/Summer 2023 Campaign
by Gabriel Córdoba Acosta
It’s impossible to hide the interest and attraction to the type of butterfly called moth that the duo of designers that make up JORDANLUCA have recently experienced. As a result of this feeling and about it, the Spring/Summer 23 campaign has been created, shot in what has always been considered one of the main tourist attractions in the UK: the British Pleasure Pier.
The history of this iconic site is one of invention and reinvention. From Victorian times until the mid-20th century, it attracted a multitude of visitors, in part because of the opulent structures that could be found there. They transformed from simple promenades to imposing entertainment complexes filled with a variety of establishments, such as restaurants and arcades. So what better location than this to return to the theme of the collection? The lure of dangerous pleasures had to be represented in some way, and here it is, in the form of a campaign.
Composed of several images, the ad campaign stands out above all (with the permission of the models and their penetrating gazes) for the garments that appear in it, belonging to Jordan Bowen and Luca Marchetto’s latest proposal, inspired by the self-destructive tendencies of human beings. Other elements that catch the eye of anyone who cares to look at the photographs are the scar-like zips that appear on the suits and the torn fabrics that represent radical self-sabotage.
All of this is in keeping with the cataclysmic setting of the line, which reflects the characters’ existential threats of madness, annihilation, and death. The designs feature glam-punk influences, with metallics and fiery tones, as well as JORDANLUCA’s signature styles, such as kilts, bomber jackets, suiting, and extended trousers.
Have a look at the campaign images below and feel first-hand how your own eyes are drawn directly to the photographs, just as the moths do the same for their points of interest.
CREDITS:
Nike & Byleguard celebran el Air Max Day a lo grande customizando unas zapas de 350 kilos
Analog Human Studies by Slava Mogutin
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
Stüssy unveiled the lookbook for its Holiday 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
Y-3 and the Japanese brand NEIGHBORHOOD have launched a collaborative capsule collection.
The campaign photographed by Jordi Terry feels like a nocturne in fabric: shadows bending, sequins trembling, voices half-heard.
Julian Zigerli presents the first part of a new collection titled “IF YOU HAVE A COW”.
JIL SANDER, under its new Creative Director Simone Bellotti, is renewing its dialogue with PUMA.
Paul Nitze at KULT MODELS Germany photographed by Ian Ludwar and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite in Paris is presenting an exhibition of work by the American artist Maximilian Schubert.
Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
The Dominic Albano Collection introduces the Sand Tank. This minimalist piece is designed to honor fluidity, identity, and freedom.
For its Fall/Winter 2025 collection, FOUND continues to explore the space between its two influences: South Asian tradition and rural Americana.
The Spanish actress Ester Expósito, the brand’s global ambassador, invites everyone to step inside this kaleidoscopic world.
Stepping into “Bass” by Steve McQueen at the Schaulager Basel is like entering a space where sound and light become living, shaped atmospheres.
Vivobarefoot has released a new version of its performance shoe, the Primus Flow.
Dior revisits the world of skiing for its Spring 2026 Lifestyle Capsule.
The collaboration, launching in June 2025, reimagines this emblematic design for a new generation.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Italian brand Fiorucci hosts an intimate dinner in Milan celebrating Jason Hendrik Hansma’s immersive solo exhibition
MM6 Maison Margiela and Salomon present their Fall/Winter 2025 collaboration.
His work focuses not on the game itself, but on the culture that surrounds it.
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son has expanded its core range with the Essential Colours Collection.
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
