JORDANLUCA Spring/Summer 2023 Campaign
by Gabriel Córdoba Acosta
It’s impossible to hide the interest and attraction to the type of butterfly called moth that the duo of designers that make up JORDANLUCA have recently experienced. As a result of this feeling and about it, the Spring/Summer 23 campaign has been created, shot in what has always been considered one of the main tourist attractions in the UK: the British Pleasure Pier.
The history of this iconic site is one of invention and reinvention. From Victorian times until the mid-20th century, it attracted a multitude of visitors, in part because of the opulent structures that could be found there. They transformed from simple promenades to imposing entertainment complexes filled with a variety of establishments, such as restaurants and arcades. So what better location than this to return to the theme of the collection? The lure of dangerous pleasures had to be represented in some way, and here it is, in the form of a campaign.
Composed of several images, the ad campaign stands out above all (with the permission of the models and their penetrating gazes) for the garments that appear in it, belonging to Jordan Bowen and Luca Marchetto’s latest proposal, inspired by the self-destructive tendencies of human beings. Other elements that catch the eye of anyone who cares to look at the photographs are the scar-like zips that appear on the suits and the torn fabrics that represent radical self-sabotage.
All of this is in keeping with the cataclysmic setting of the line, which reflects the characters’ existential threats of madness, annihilation, and death. The designs feature glam-punk influences, with metallics and fiery tones, as well as JORDANLUCA’s signature styles, such as kilts, bomber jackets, suiting, and extended trousers.
Have a look at the campaign images below and feel first-hand how your own eyes are drawn directly to the photographs, just as the moths do the same for their points of interest.









CREDITS:
Nike & Byleguard celebran el Air Max Day a lo grande customizando unas zapas de 350 kilos
Analog Human Studies by Slava Mogutin
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.