Casablanca Beach Club 2026 Campaign
by Adriano Batista
For the Beach Club 2026 campaign, Casablanca sets a scene. It takes place at a classic California location called the Pink Motel. The story unfolds inside its rooms, in the parking lot, at a 1950s diner, and around the property’s iconic swimming pool, which is also a skate bowl. Six models play characters you might find in this cinematic setting. The images show a contrast: the glossy finish of high fashion placed against the raw, bohemian roots of surf and skate culture.
Two photographers worked together to capture this feeling. Corentin Leroux took composed, polished scenes. One image shows models Zoe Panis and Luke Champion outside a motel room, lounging in a plastic lawn chair. The other photographer, Myles Hendrik, used a more spontaneous, point-and-shoot style. This approach was perfect for catching the playful energy of models like Indie Berling and Sid Stopnik. The campaign also features Grayson Harivel and Antonio Macek posing with their surfboards.
For the clothes, the Beach Club 2026 collection takes its signature nature themes and gives them a Hawaiian inspiration. Bright, lush greens of tropical plants appear on knit dresses and crochet pieces. Matching silk sets and jersey separates are decorated with wave and surf motifs, detailed volcano and lotus graphics, and tie-dye effects. The brand’s well-known color gradient is reworked in a bright blue and green. This appears on a cropped polo shirt with shorts, on bestselling swimwear, on select children’s styles, and on a surfboard.
The collection pays respect to vintage surf and skate culture with classic items. These include terry cloth pieces and ringer tees. The worn-in texture of the Pink Motel itself adds to this feeling. Alongside the collection’s bright colors, the brand’s iconic monogram has also been flipped. It is reimagined with vibrant colors set against a deep black background.
Check it out below:
The Casablanca Beach Club 2026 collection is available now on the brand’s website, at its flagship stores in Los Angeles and Paris, and at leading fashion boutiques worldwide.
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