Burberry’s first campaign under the direction of Daniel Lee
by Gabriel Córdoba Acosta
Burberry is warming up and preparing us for what’s to come. Days before its next London show (Daniel Lee‘s first as creative director), the British fashion house has unveiled the first campaign under the designer’s direction.
London, the city par excellence for Burberry, has been the setting chosen to shoot the images and video that make up the selection, specifically in Trafalgar Square and Albert Bridge. Starring musicians like Skepta and ShyGirl, footballers like Raheem Sterling, and models like Lennon Gallagher, all of them posed with the best attitude for the lens of photographer Tyrone Lebon.
This campaign serves as the official start of a new era for the company, but also as the introduction of a new version of the Burberry logo and the Equestrian Knight (known as EKD) emblem, which is accompanied by the word Prorsum. The original Equestrian Knight design originated in 1901 as a result of a public competition to create a new logo won by the brand.
It’s not long now until we see what Daniel Lee has in store. Save the date: 20 February 2023, London Fashion Week. In the meantime, check out the campaign images below:
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