SALON44 Celebrates its 10th Anniversary with ‘PERSONA’
by Fucking Young!
Diversity and freedom are the only true beauty.
SALON44 Madrid, hair salon and concept store, celebrates its 10th Anniversary sharing a new special collection: PERSONA captured by Gorka Potigo.
Now the question that is repeated the most is, what will come after the pandemic? Although there is no conclusive answer, it is clear that what is coming are two clear and at the same time contradictory trends: the commitment to naturalness, hair with natural colors and cuts prepared to allow the hair to dry naturally, simply with a little product. to get the most out of it, or just the opposite, a creative revolution both in cuts and in fancy colors. But what will really be the unique trend is to be authentic and be yourself to feel free. Diversity is the bet of the present.
To create the PERSONA collection we have selected a group of young talents who attract us both for their diverse beauty and for their energy, personality, and for their personal projects. Exposed with almost no makeup and stripped of clothes so as not to alter their natural beauty, they have posed for Gorka Postigo’s camera to show themselves in their purest form; creating timeless images that last over time no matter when they were created. To achieve these natural looks and respecting the natural texture of each model, we have used AVEDA products, a brand that attracts us both for the quality of its products and for its commitment to caring for and respecting the planet we live on.” – Explain Xavi Garcia, Founder and Director of SALON44.
www.salon44.es
Credits:
Concept: Xavi García
Photographer: Gorka Postigo
Hair: SALON44 ft. AVEDA
Make-up: María Martinez
Casting: The Rats Company
Models: Angela, Pepa, Adrián, Nathan, Rafa, Megane, Charlotte, Bendi, Sandra, Dora, Bruna
Retouch: Perfecto Madrid
Julian Zigerli Launches Second Drop of Its HARD Series
Seducing and Sustainable Scents by Perfume House Pigmentarium
The Spring/Summer 2026 collection isn’t about trends or rules; it’s about movement, play, and the simple thrill of existing without apology.
The collection takes military and workwear staples (timeless, functional) and washes them in something more fluid.
Mike Amiri builds his Spring/Summer 2026 collection like a perfect hotel stay, where different lives collide in sun-drenched harmony.
Tatras has always been about bridges, between Italy and Japan, between form and function, between the crafted and the everyday.
CamperLab arrived at Paris Men’s Fashion Week with the growl of an engine in a concrete garage.
When the world grows dark, Walter Van Beirendonck responds with glittering defiance.
For BLUEMARBLE’s Spring/Summer 2026 collection, creative director Anthony Alvarez Graff found inspiration in the Mont Faron téléphérique of Toulon, a cable car bridging mountain and city.
For Spring/Summer 2026, Feng Chen Wang returns to her roots while pushing forward, a collection that feels like a conversation between memory and the present.
On a drowsy summer afternoon, between the pages of untouched books and the hum of cicadas, Sean Suen found inspiration for his Spring/Summer 2026 collection.
Take a look at EGONLAB’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
This exhibition marks the conclusion of Demna’s ready-to-wear work for Balenciaga, anchored by the Exactitudes collection.
During Paris Men’s Fashion Week, Christian Louboutin transformed the grand halls of the Hôtel de Crillon into a living showcase for its Sartorial line.
For Spring/Summer 2026, EGONLAB presents In Memoriam, a collection that feels both deeply personal and universally resonant.
For Spring/Summer 2026, Wales Bonner marks ten years with Jewel, a collection that feels like flipping through a well-loved wardrobe, one where every piece has a story.
Alexandre Mattiussi, Founder and Creative Director of AMI, unveiled his Spring/Summer 2026 collection during Paris Fashion Week.
The collection is a rebellion against static culture, where nothing is fixed, only constantly evolving.
With 5th Quarter, Denim Tears turns its lens to basketball’s deeper meaning in Black America, not just as a sport, but as a cultural force, a dream, and sometimes, an unspoken expectation.
This season, 3.PARADIS walks us into the desert, not just as a place, but as a state of mind.
This season, J.L-A.L thinks in chairs. Not as objects to sit on, but as ideas, systems of support, containment, and quiet presence.
MODUS VIVENDI introduces a fresh take on its signature Illusion Line for SS25, adding a new green option to the collection.
KYLE’LYK unveiled its Spring/Summer 2026 collection with a lookbook photographed by Justin von Oldershausen.
Take a look at Études Studio’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
Guillermo Andrade turned Paris into his stage for 424’s Spring/Summer 2026 show.
Solid Homme’s Spring/Summer 2026 collection is about holding on, not to grand statements, but to the small things that add up to a life.
Pharrell Williams presented Louis Vuitton Men’s Spring/Summer 2026 collection during Paris Fashion Week.
PUMA and Salehe Bembury turned Paris into a laboratory of organic futurism this Paris Fashion Week.
HED MAYNER presented its Spring/Summer 2026 collection during Paris Fashion Week.
Titled “Nothing could have prepared us / Everything could have prepared us”, this retrospective exhibition explores over thirty-five years of artistic practice across various photographic genres.
KAWAkEY’s Spring/Summer 2026 collection tells a story about cages, freedom, and the quiet weight of time.
Hiroaki Sueyasu’s latest collection for KIDILL isn’t just about clothes but also about the people who once lived on the fringes, spinning their own worlds out of obsession and imagination.
