Pronounce Fall/Winter 2020
by Chidozie Obasi































The prints – like a raging fire, cloud of fire, the edge of a fire, or like the edge of water. It attempts to convey such an ambiguous transition texture. Some people think that it is full of passion, some people think that it shows the fragility and incompleteness of life, and some people think that it represents lust. Just like the ever-changing ways of beings in the world, which is not always in a certain status.
Embossed techniques and jacquard fabrics, the massive scale of buttons, gender sharing ideas.
Contemporary Mao Suit and contemporary Cheongsam continue to be developed follows as previous seasons. UNDETECTED’s fully hand-crafted metal-encrusted jade accessories were inspired by weapons from each hero in the “Water Margin” story. Old Shanghai handmade craftsmen’s hand-made leather shoes are exclusively developed for PRONOUNCE this season.
PRONOUNCE is also very pleased to announce the upcoming collaboration with the Italian premium lifestyle brand and leading denim pioneer, DIESEL. Some of the 18-piece, were previewed today at PRONOUNCE’s show. The full disclosure of the collection will take place during Shanghai Fashion Week and will hit stores—in China, at DIESEL’s flagship doors and at key wholesale accounts worldwide—in late March.
Fall/ Winter 2020 collection is a collection full of emotions and different characters. PRONOUNCE imagines that this season’s collection is representative of each hero in the ‘Water Margin’ story (108 Stars of Destiny). The looks and figures in the show seem likes different heroes from the story live in today. Each look will be named under a hero’s nickname (Full list will be present on PRONOUNCE’s Instagram).
Fall/Winter 2020 is defined by transitional states: between functional and decorative, restriction and freedom, real and artificial. A PRONOUNCE way of explaining beauty and masculinity.
E. Tautz FW20 Backstage!
Bethany Williams FW20 Backstage!
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son has expanded its core range with the Essential Colours Collection.
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
Adam Sattrup photographed and styled by Jacek Szopik, in exclusive for Fucking Young! Online.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
SATISFY and Oakley have reunited for their sixth collaboration.
Maison Kitsuné and the British heritage brand Hunter have joined for their first collaboration.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
The long-running collaboration between Moncler and JW Anderson returns.
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!