Lollapalooza Paris 2022 by Bershka: the festival that has marked the French Summer
by Gabriel Córdoba Acosta

Paris, summer, festivals and the official return of the Lollapalooza festival to the French capital. Everyone had this date penciled in and it was no wonder because with the incredible line-up it was unthinkable to miss it.
International artists such as A$AP Rocky, Megan Thee Stallion, Jack Carlow, Anitta and many more landed to display all their musical talent at the Hippodrome ParisLongchamp.
Brands such as Bershka also wanted to be there to support the festival, bringing a cool and fashionable touch to the place with its experimental and interactive space, named “Bershka Custom House” and created to continue connecting the urban generations through emerging fashion trends.

The space invaded by the lovable Lil Kreets was brimming with style and was cannon fodder, as many of those attending the event wanted to sneak into part of the area to get the full Bershka experience and see up close their favorite influencers dressed in the Inditex group brand’s total looks, which by the way fulfilled the objective it had in mind. What? The development of the intersection of creativity, technology, music and social media.
It was the place to be for the festival, there is no doubt about that. Its laboratory was the best place to feel like a fashion designer thanks to its CUSTOM LAB, which allowed you to customize the official merchandising of Lollapalooza Paris.
And wait, because it doesn’t end here. Bershka knows very well what sells and what is in; that’s why, and now that there’s no talk about anything other than the metaverse and digitalization, it decided to partner (again) with Dressx to bring digital fashion to its space and try on different looks through an interactive screen.
What more could you ask for from a festival? In this case, nothing because it has it all.
Take a look at the images bellow:












www.bershka.com
Out of the bloom
Birkenstock launches street style campaign for Fall/Winter 2022
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.