The ICECREAM Pre-Spring 2026 collection begins on the road. It is shaped by the freedom of movement and the changing landscape of Southern California. The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys. In this vision, streets and parking lots become their open plains.

The clothing moves between workwear, skate, and sport. It is designed for work and motion. Heavy canvas and ripstop fabrics are combined with tiger camo track pants, spray-painted denim, and track tops with satin taping. Familiar symbols from the brand, like the Running Dog and Cones & Bones, appear on jersey knits and puffers. These are reworked with placement prints, patchwork, and heavy embroidery.

This season, denim expands its language. There are type 2 trucker jackets, western cargos, and carpenter pants. Treated finishes and layered textures give each piece a feeling of history, as if they have already been lived in. Trackwear is also a focus, with nylon quarter-zips and motocross jerseys designed for activity. Satin taping and bold appliqué details connect the skate and street influences into a single, cohesive line.

Accessories include skate-inspired trucker caps and crystal-dusted skullies for everyday wear. Gloves, socks, and scarves are treated with the same detailed attention as the main clothing. Graphics push through clearly: Running Dog intarsias, Cones & Bones satin appliqués, and sportswear logos in a wide range of colors.

West Coast style is felt through material, structure, and a sense of movement. Denim jackets feel faded by the sun. Trucker caps are built to be rugged, not delicate. They are made for exploring the urban frontier.

Check it out below: