GUESS JEANS x Allen Iverson Capsule Collection
by Adriano Batista
The new collaboration between GUESS JEANS and Allen Iverson is a direct homage to a specific moment in culture. This limited collection, inspired by a 1993 Sports Illustrated photoshoot, features five T-shirts with portraits of a young Iverson. It celebrates his journey and his lasting role in merging the worlds of sport and fashion.
The partnership feels like a closed loop. Iverson himself remembers the power of the brand from his youth. “Everyone wanted to wear GUESS,” he said, noting he couldn’t afford it at the time. A pair of GUESS jeans from his father was a major reward. For him, wearing the brand later on was a personal victory, the simple act of finally being able to buy the clothes he had always liked.
As Nicolai Marciano of GUESS explains, Iverson represents a generation that shifted how we view sport and personal style. His realness and his energy are what the brand connects with now.
This collection bridges that time. It links the aspiration of a high school athlete to the legacy of the icon he became. Check it out below:
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