The AMIRI Pre-Fall 2025 campaign feels like flipping through a mood board of Los Angeles daydreams. Shot inside a Hollywood Hills home, the images weave together loose, intimate moments, like characters in an unwritten film. It’s a love letter to LA, where the brand was born, and to the kind of effortless cool that only exists in golden-hour light.

Shot on a fresh cast of faces, the campaign plays like a series of film stills, each frame oozing that timeless LA allure. Check it out below:

 

Creative Direction: Mike Amiri
Photographer/Director: Bon Duke
Brand Direction: Nima Zaribaf
Casting Director: Noah Shelley
Models: Lara Menezes, Rapha Keijzer, Lainey Hearn, Saul Symon, Kaplan Hani
Production: Farago Projects
Set Designer: Maxim Jazek
Director of Photography: Cooper Lichacz
Stylist: Michael Vasquez
Hair: Clarissa Nyomi
Make-up: Kendell Cotta