Fondazione Prada Steps Up for Independent Cinema
by Adriano Batista
Fondazione Prada is launching a new initiative to support independent filmmakers. The Fondazione Prada Film Fund, starting in Fall 2025, will provide 1.5 million euros each year to help bring brave, original films to life. With no restrictions on geography or genre, the fund will select ten to twelve feature films annually based on quality, originality, and vision. The goal is simple: to give filmmakers the financial backing they need during the most critical stages like development, production, and post-production.
For over two decades, Fondazione Prada has been involved in cinema, treating it as both an art form and a space for cultural exchange. As Miuccia Prada puts it, “Cinema is for us a laboratory for new ideas and a space of cultural education.” This fund is an extension of that belief, a way to push auteur cinema forward by giving filmmakers the freedom to experiment.
The selection process will be led by professionals (producers, curators, and film experts), ensuring that the choices align with Fondazione Prada’s mission of fostering creative collisions between different artistic disciplines. The fund isn’t just for established directors, it’s also open to emerging voices and experimental projects alike. The idea is to embrace a wide range of styles, budgets, and perspectives, reinforcing the diversity that makes contemporary cinema so vital.
Behind the initiative are Paolo Moretti, a seasoned curator and former head of Cannes’ Directors’ Fortnight, and Rebecca De Pas, a film programmer with experience at Rotterdam and Vienna’s Viennale. Their combined expertise ensures that the fund will be both selective and inclusive, supporting films that might otherwise struggle to find funding.
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