A$AP Rocky Appointed as Ray-Ban’s First-Ever Creative Director
by Eduardo G.
Ray-Ban is stoked to announce that fashion visionary and entrepreneur A$AP Rocky is joining as the brand’s first-ever Creative Director. With his massive influence in music and fashion, Rocky is about to bring a whole new vibe to Ray-Ban Studios, leading killer creative projects and redefining the brand’s look and design. First up? The Blacked Out Collection, a fresh take on the Mega Icons featuring a next-level lens, dropping in April 2025.
“I have always admired Ray-Ban’s ability to stay true to its roots while continuing to evolve.”. “I am excited to be a part of this strong legacy and help develop the next chapter of such an iconic brand like Ray-Ban.” – said A$AP Rocky.
«Ray-Ban transcends the eyewear industry; it is not just a brand, it is a lifestyle. For nearly 80 years, it has been on the faces of the most iconic musicians, artists, actors and heroes, shaping and redefining the status quo, and leading cultural revolutions over time. Today, we welcome A$AP Rocky to our family; he is a visionary artist and creator. His ability to push the boundaries of the worlds he explores aligns perfectly with Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit and courage. Let the future begin!» says Leonardo Maria Del Vecchio, President of Ray-Ban.
The artist’s commitment to Ray-Ban will go beyond the design of the glasses, as he will also be in charge of directing campaigns, redesigning Ray-Ban stores and incorporating music, fashion and art into all facets of the brand.
Excited to see what’s next…
ray-ban.com
Nike and FOOTDISTRICT Host MAD POWERED BY 8 Event in Madrid
Baracuta Spring/Summer 2025
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
