BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
The campaign, directed by Simon Cahn, unfolds as a series of three video trailers for imaginary films. Each one carries the same core message: “Own Your Power.” These posts will be revealed over the coming weeks, building anticipation for new product drops.
The collection’s color palette moves between dusty pinks, greys, black, white, and metallic shades. The fabrics are the main focus, featuring washed cotton, denim with velvet or sequin finishes, faux leather, and rhinestones applied to everything from t-shirts to skirts. The goal is to create contrast and volume.
This first installment focuses on two distinct trends. The first, “Dark Goth,” includes faux leather minidresses, velvet flared jeans, and tops with chain straps. The second, “Preppy Cute,” offers balloon silhouettes, cotton sets with rhinestones, and a trompe-l’oeil bra top that plays with the classic preppy look. Accessories like crystal tiaras, bow-shaped earrings, and fur scarves complete the vision.
The collection is available now in select stores and online.
Director Thomas Nuijten and photographer Dion Bal explore performing masculinities in a new project, featuring Levi Overvest, in an exclusive for Fucking Young!
Pigmentarium has introduced Paradiso Extrait, its first extrait de parfum, revisiting a fragrance that has become an essential part of the house’s collection.
Karl Lagerfeld has announced a new footwear collaboration with G.H.Bass, marking the American brand’s 150-year shoemaking heritage and the 90th anniversary of its Weejuns penny loafer.
BYREDO reopens its Madrid boutique with a new visual identity, just as its latest fragrance, Future Memories, asks us to think about the moments we are living now and the memories they might become.
SOREL and Aries return with the Daystorm Chukka Boot, a limited-edition take on the Caribou with shearling lining, pony hair details, and a Vibram sole.
Telfar Clemens returned to the runway with a large fashion event in Brooklyn, presenting his SS27 collection alongside a publicly announced livestream viewing in Paris.
Photographer Anthony Pomes brings us a selection of looks photographed outside the Lacoste show set at the iconic Rolland Garros during Paris Fashion Week, in exclusive for Fucking Young!
Niccolò Pasqualetti’s SS27 collection approaches the garment not as a static object, but as an encounter between form, perception, and the physical self.
Lacoste SS27 at Roland Garros revisits the moment tennis loosened its dress code, with relaxed tailoring, clay-marked hems and a wardrobe built for movement.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.