PROTOTYPES SERIE 07
by Gabriel Córdoba Acosta
Laura Beham and Callum Pidgeon, founders and creative directors of the Swiss label PROTOTYPES, were very clear about what they wanted to achieve when they moved to the French capital: revolutionise the city and become the stars of Paris Fashion Week. Perhaps the latter was not 100% possible, as it is well known that this event is always full of memorable moments, but what they can say is that the night they presented their new collection was the most talked about and that social media was flooded with Instagram stories about the show.
On those Instagram stories, in addition to the presence of rapper Kanye West (now known as YE) and Bianca Censori, what could be seen were the looks that made up the proposal, related to the designer duo’s ongoing season-by-season exploration of football culture, its respective codes, and protagonists. For the current season, Beham and Pidgeon doubled and highlighted the tribalism ingrained in the team sport’s fan communities.
This approach is manifested in the collection in various ways, with faces masked to indicate their desire for anonymity, football jerseys representing a commitment to shared values, and the slogan “art et labore”, among others. This slogan makes clear the devotion that the team that makes up PROTOTYPES puts into everything they do and through it, they bring back the athleisure style, forgotten by many for several seasons.
According to what was shown at PFW, it seems that the current masters of this style are Laura and Callum, as they have achieved what few others can’t, offering a new chapter of it, in which the avant-garde and the tight silhouettes predominate; see for example the spray-painted graphics instead of standardised silk-screens or the silhouettes of the garments that mould to the body. Moreover, the designers decided to go further and break with the established way of wearing clothes and decided to take a risk, leaving it up to each model to wear it the way they want and the way they find most interesting.
Between all the black and grey looks with small touches of red and white, there were some looks made with dead stocks from the brand Lonslade, whose logo appears on jackets and sweatpants, polo shirts with distorted collars, and sweatshirts; or a collaboration with Umbro, whose logo also appears on several top pieces. Most of the looks were finished with sock-style sneakers.
Keep an eye out for Laura Beham and Callum Pidgeon because they promise to make a big splash with PROTOTYPES.
Check out the collection below:
ROMBAUT Spring/Summer 2025
JOE CHIA Spring/Summer 2025
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
There’s no bitterness in the heartbreak here, just the sense that longing isn’t defeat, but proof you’re alive.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Gerrit Jacob’s latest collection, GAME OVER, isn’t about surviving the wild but about surviving the grind.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
