TOY: An Enigmatic Fusion of Fashion, Play, and Intimate Bonds
by Adriano Batista
In the interesting union of P.A.M and Hysteric Glamour, a remarkable collaboration took flight, weaving together a captivating tapestry of fashion, playthings, and embellishments. Within this world, P.A.M.’s esteemed confidant, Joshua Gordon, emerged as the orchestrator of a multifaceted campaign that organically blossomed into a literary opus spanning 80 resplendent pages—’TOY.’
Immersing himself in an arduous odyssey spanning months, Joshua diligently embarked on the quest to unravel the profound tapestry of Japan’s toy culture. He meticulously captured the essence of this world, crafting an extended campaign that immortalized individuals and their beloved companions, adorned with heartfelt handwritten notes. This tome stands as a testament to the instantaneous, unbroken, and exuberant bond shared between kindred spirits within the realms of fashion, forever intertwined. As the collection itself emerges, so too does this physical embodiment of our affinity, eagerly awaiting alongside.
“Toys, oh toys, how multifaceted you are! What defines a toy? In the eyes of a graffiti artist, a toy symbolizes an absence of style, a lack of comprehension of the sacred rules—an epithet hurled at neophytes yet to grasp the essence. Sensually, a toy becomes a conduit for pleasure, manifesting in myriad sizes, hues, contours, and materials. To the masses, a toy assumes the form of a diminutive, endearing creature gifted during the tender years of youth—a solace, a confidant in the nocturnal solitude of one’s bedchamber. My fascination with toys and the human connection to them has remained steadfast throughout my existence.” – Joshua Gordon, excerpt from “TOY” (page 1)
Take a look at some images from the book below:
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Take a look at Who Decides War Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
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Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
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Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
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Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
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Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
