DESIGUAL: The transformation continues.
by Fucking Young!
Spanish brand DESIGUAL continues its “Transformation Plan”. Just a few days ago, during a mind-bending brand show at its headquarters in Barcelona, the brand presented its new logo: rotated 180 degrees.
“Renewing our identity as a brand is one of the pillars of our transformation process that will allow us to achieve our goals, in addition to the redefinition of the product and the optimization of the distribution network in which we have also advanced. At Desigual, we are committed to a purpose-oriented business model. People mobilize and build their preference for a brand because behind it there is a reason for being, a story. Ours is to awaken the creativity that we all have inside. That’s why we create products that allow us to provide a personalized shopping experience throughout the journey with the brand ” – Explain Guillem Gallego, Chief Marketing Officer.
“EL LOVE” is the collection for Spring/Summer 2020, that we could see on the catwalk between a performance of light, music and special effects, choreographed by Fidel Buika, who began making us travel to our origins with the appearance of the first logo of DESIGUAL “the Humans” created by the illustrator Peret in 1986. Over 60 people on the stage, including models and dancers… transport all the audience to places like Hawaii, India or Ibiza through the vibrant soundtrack designed by LowkeyMoves artists.
“EL LOVE” is a new step forward in terms of quality, innovation, sustainability, and diversity. A declaration of intentions: colorful, universal, contemporary, original and respectful. “EL LOVE” speaks about love what we are. Show ourselves to others without fear. To mix. To be the best version of us and respect and love all around us. Also, DESIGUAL confirms that they will continue its collaborations with guest artists like Miranda Makaroff, Monsieur Lacroix, Okuda San Miguel or Jordi Mollá.
Sure you will not feel the same as we feel sitting there, but we leave you some backstage photos below:
www.desigual.com
Jayson Tatum Joins the Jordan Brand and What Went Down at the Jumpman House during Paris Fashion Week
Fashion Week Tunis 2019
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
