Sean O’Pry joins Katy Perry for H&M Holiday Video


H&M enlists pop singer Katy Perry and American model Sean O’Pry to star in its #HappyandMerry campaign, featuring a fun-filled parade through the #HMHoliday season.

24 Nov. - Campaigns. Video

How To Iron A Shirt


The ultimate guide to getting your shirt crisp and crease-free, as well as how to fold it for travel.

17 Nov. - Video

Han Kjøbenhavn 2015 Short Film


Danish fashion label Han Kjøbenhavn created a mystery short film to promote its Holiday 2015 collection. The film involves a group of guests in a hotel who are in the midst of a murderer. Can figure out who… »

15 Nov. - Video

Odeur “Opposite/Me” Video


Odeur unveiled a new video, featuring its Fall/Winter 2015 “Opposite/Me” collection. Directed by Simon Larsson, the video features model Cecilia at Stockholmsgruppen and Kevin S. at Mikas.

11 Nov. - Fall/Winter. Video

Scotch & Soda – The Story of Things – Part 2 – East


Welcome back to all treasure hunters and story collectors, Amsterdam-based fashion brand Scotch & Soda proudly presents its second film of the series ‘The Story of Things‘: East.

10 Nov. - Video

G-STAR RAW The Jeans Matchmaker x Fucking Young!


La fotógrafa Berta Peach, el diseñador Victor von Schwarz, la blogger Anna Ponsa López y ahora le toca el turno a Eduardo García que se somete a la edición especial de THE JEANS MATCHMAKER»

6 Nov. - Video

Julian Zigerli “Point Fingers And Call Names” Video


The FW15 Julian Zigerli fashion film is an insight into a dark and fascinating world of vanity, lust and modern celebrity culture. The narrative follows a model fresh from the show in Milan – the show itself being… »

4 Nov. - Fall/Winter. Video

EXINFINITAS Fall/Winter 2015 Video


The EXINFINITAS Fall/Winter 2015 campaign video was captured in Paris by film maker Jason Last, directed by Jaime Rubiano- the consummate collaborative duo from Home Agency. The sui generis video features the peculiar talent and beauty of Ryan… »

2 Nov. - Fall/Winter. Video

This not a Street Style Video


During the past Mercedes-Benz Fashion Week Moscow, It Fashion met streetstyle photographers Adam Katz Sinding from Le 21ème and Diego Zuko from The Outsider Blog. In this video, we can see how two of… »

30 Oct. - Streetstyle. Video

MAMAMA ‘Sentai Division’ Video


As a laser beam shoots through the room you catch a glance of yourself and realize that you are ready to thwart the evil plans of a giant three-headed mutant ant. In this perilous adventure you find yourself embarking upon,… »

30 Oct. - Campaigns. Video




30 Oct. - Video

G-STAR RAW The Jeans Matchmaker x Victor von Schwarz


Tras Berta Peach, hoy el diseñador Victor von Schwarz es el protagonista de nuestra edición especial de THE JEANS MATCHMAKER de G-Star Raw! Victor ha presentado durante tres años consecutivos sus colecciones… »

26 Oct. - Video

Tru Trussardi “Mirror” Film


“Mirror” by Chiara Battistini, a short film created for the Tru Trussardi Fall/Winter 2015-16 collection, is a dialog between two bodies that escape the laws of gravity. This contemporary fairytale, which takes place in a dreamy,… »

23 Oct. - Fall/Winter. Video

BIBI CHEMNITZ FW15 Campaign Video


BIBI CHEMNITZ unveiled her Fall/Winter 2015 campaign video, shot on location in Nuuk, Greenland. The climate and nature of Greenland is raw and unforgiving so is the design from Greenland/Danish designer BIBI CHEMNITZ. In this campaign video local snow scooter… »

18 Oct. - Fall/Winter. Video

Fucking Young! has teamed up with This Is Not Clothing to give away the Centaurs t-shirt from their new collection to one lucky winner. This Is Not Clothing is a luxury brand and consumerist art movement. Artist Jam... »

25 Nov

Diesel Fall/Winter 2015 Video Campaign


Diesel unveiled a serie of short videos featuring models Sang Woo Kim at Select Model Management, David Alexander at The Lions and Ben Nordberg at Next Management, wearing the brand’s Fall/Winter 2015 collection.

15 Oct. - Fall/Winter. Video

11 BY BBS Fall/Winter 2015 Video


Boris Bidjan Saberi unveiled the Fall/Winter 2015 video campaign for his 11 BY BBS line, directed by Mischfabrik and featuring one of the world’s best freeskiers, Tom Leitner, a pioneer of “new school”… »

The Greatest Fashion Film #9


The Greatest magazine unveiled a new video to celebrate its latest issue, featuring Florian DesBiendras directed by Luca De Santis and styled by Matteo Greco.

8 Oct. - Video

Tom Ford SS16 Video


Lucky Blue Smith joins Lady Gaga and a big group of models for the latest video of Tom Ford, directed by Nick Knight with Benoit Delhomme as Director of Photography.

4 Oct. - Video

Clara Martin Spring/Summer 2016 Video


London based Menswear designer Clara Martin unveiled her Spring/Summer 2016 video, featuring Lewis Bryant, Ollie Pallister, David Frampton, Jakub and Jeremy Matos at SUPA Model Management directed by Rhys Frampton and styled by Way Perry.

3 Oct. - Video



Envisioned by Canadian director, Justin Singer, ​Remain​ ​captures a series of improvised movements by Dylan Tedaldi, one of The National Ballet of Canada’s most exciting emerging dancers. Draped in custom-made garments by Thomas Balint’s F​​W15 Collection​​ and dancing… »

1 Oct. - Exclusive. Video
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Store. highlights




Life consists of obsessions. A priori we could think that an obsession is a bad thing, often uncontrollable and dominating our daily life. And it is, but it can also be a force for good, something that helps us shape who we are and who we want to be. The cover, created by PIERRE ET GILLES, the iconic Parisian artists that we’ve been admiring for years, depicts LUCKY BLUE SMITH, fashion’s most recent obsession.  What are yours?

Now in Stores

Fall/Winter 2015-16