MISBHV’s SS25 collection isn’t just clothes—it’s a mood. A shift from the brand’s underground roots to something softer, stranger, soaked in the glow of nostalgia and California sun. The title, Lick the Star, nods to Sofia Coppola’s 1998 short film, but the story here is MISBHV’s own: raw, romantic, seen through an Eastern European lens.
Noah Dillon, the filmmaker behind the collection’s visuals, is no stranger to LA’s surreal energy. He captures Room 79 of the Chateau Marmont like a character itself—a place where ghosts and glamour blur. It’s the same hotel Coppola used in Somewhere, and for MISBHV, it becomes a bridge between Warsaw and Los Angeles, a dreamspace where the collection unfolds.
This world is brought to life by an extraordinary cast: James Goldstein, eccentric billionaire and architectural collector, an icon of old Los Angeles, Lana Rhoades, influencer and media personality, Trevor Stewart, professional motocross rider and off-road champion, Avalon Lurks, DJ, singer, performer. Alongside them: Alex Janei, Camille Roth, Parker Hupf, Soap, Alaska Vane, Leif, and Mila Rowyszyn – each one a character, not a model.
Check it out below:
Produced by Mara Weinsten
Directed by Noah Dillon
Make-up by Tavio
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Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
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