TOY: An Enigmatic Fusion of Fashion, Play, and Intimate Bonds
by Adriano Batista
In the interesting union of P.A.M and Hysteric Glamour, a remarkable collaboration took flight, weaving together a captivating tapestry of fashion, playthings, and embellishments. Within this world, P.A.M.’s esteemed confidant, Joshua Gordon, emerged as the orchestrator of a multifaceted campaign that organically blossomed into a literary opus spanning 80 resplendent pages—’TOY.’

Immersing himself in an arduous odyssey spanning months, Joshua diligently embarked on the quest to unravel the profound tapestry of Japan’s toy culture. He meticulously captured the essence of this world, crafting an extended campaign that immortalized individuals and their beloved companions, adorned with heartfelt handwritten notes. This tome stands as a testament to the instantaneous, unbroken, and exuberant bond shared between kindred spirits within the realms of fashion, forever intertwined. As the collection itself emerges, so too does this physical embodiment of our affinity, eagerly awaiting alongside.
“Toys, oh toys, how multifaceted you are! What defines a toy? In the eyes of a graffiti artist, a toy symbolizes an absence of style, a lack of comprehension of the sacred rules—an epithet hurled at neophytes yet to grasp the essence. Sensually, a toy becomes a conduit for pleasure, manifesting in myriad sizes, hues, contours, and materials. To the masses, a toy assumes the form of a diminutive, endearing creature gifted during the tender years of youth—a solace, a confidant in the nocturnal solitude of one’s bedchamber. My fascination with toys and the human connection to them has remained steadfast throughout my existence.” – Joshua Gordon, excerpt from “TOY” (page 1)
Take a look at some images from the book below:








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Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
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Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
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Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
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Aldin at Model Werk photographed by Sven Barucha and styled by Suzana Popa, in exclusive for Fucking Young! Online.
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