Tommy Hilfiger celebrates Chinese New Year with Miffy
by Adriano Batista
Tommy Hilfiger launches its TOMMY X MIFFY capsule collection to celebrate the Lunar New Year 2023, the year of the rabbit. Starring the beloved cartoon character Miffy, the collection blends her minimalist aesthetic with Tommy’s all-American flair, resulting in fun, on-trend looks.
“This collaboration unleashes creativity and reflects the irreverent and optimistic spirit of our brand,” in the words of Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect combination of preppy style with maximum fun!”
This capsule, made up of 50 garments, reinterprets some of the brand’s most iconic garments giving them the distinctive touch of ‘Miffy’. Tommy classics like the varsity jacket, chino pants, rugby polo shirt, V-neck sweaters and caps are reinvented with the Miffy logo and primary colors like the iconic TOMMY HILFIGER red, white and blue. In the Chinese horoscope, the rabbit represents optimism, resourcefulness and luck, attributes that define the TOMMY X MIFFY collection, to celebrate self-expression in this new lunar year.
Created by Dutch author and illustrator Dick Bruna in 1955, Miffy’s popularity has endured through the decades, with books featuring the legendary bunny selling more than 85 million copies worldwide. A true pop culture icon, Miffy continues to be a favorite of children and adults around the world. This capsule once again demonstrates Tommy Hilfiger’s goal of collaborating with multi-generational cult figures.
The collection is now available at www.tommy.com, TOMMY HILFIGER stores and select multi-brand stores such as Zalora, Selfridges, Galeries Lafayette and KaDeWe.
Take a look at the collection below:
Moschino Uomo Pre-Fall 2023
Gucci Après-Ski
actual
Tommy Hilfiger celebrates Chinese New Year with Miffy
previous
Moschino Uomo Pre-Fall 2023
next
Gucci Après-Ski
Kith has opened its first flagship store in the United Kingdom on London’s Regent Street.
The Spanish footwear brand Victoria is marking its 110th anniversary.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
DSQUARED2 presents its Pre-Fall 2026 men’s collection with the idea that “life is a game.”
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
AMIRI has opened its first European flagship boutique in Milan.
Vivobarefoot introduces the Sensus Moc Lace-Up Leather, a shoe that connects a traditional design to a modern barefoot philosophy.
The first cover story of Fucking Young!’s DREAMCORE issue features models Davin Brunson & Bell Hinova.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
The selection offers options for men of all ages, including brothers, sons, fathers, uncles, and grandfathers.
The book is a collection of portraits taken over two years, documenting the people who define the city’s club scene.
MANCANDY unveiled its Spring/Summer 2026 collection, titled “ROOT: ANCESTRAL FUTURE.”
MOOHONG’s Spring/Summer 2026 collection reinterprets classic menswear.
Since launching his eponymous Lutz Huelle label in Paris in 2000, the German-born designer has built a reputation for reshaping codes that capture a certain joy that celebrates the individual.
Lanvin presents its festive season collection for 2025. The theme centers on togetherness, celebrating the joy of giving and the warmth of close relationships.
Photographer Pierrot has turned his lens on Rumah Rubah, the Balinese home of Gildas Loaëc, co-founder of Maison Kitsuné.
Oakley is reissuing its iconic X-Metal Juliet sunglasses, a model personally selected by Travis Scott in his new role as the brand’s Chief Visionary.
The mudac museum in Lausanne has given Swiss designer Kévin Germanier a carte blanche for an exhibition titled “Les Monstrueuses.”
This range is designed with a focus on sustainability, as every piece is made from carefully selected leftover leathers and fabrics.
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.
LOEWE Perfumes has partnered with the historic Madrid pastry shop, La Duquesita, for a special Christmas collaboration.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
