Tommy Hilfiger celebrates Chinese New Year with Miffy
by Adriano Batista
Tommy Hilfiger launches its TOMMY X MIFFY capsule collection to celebrate the Lunar New Year 2023, the year of the rabbit. Starring the beloved cartoon character Miffy, the collection blends her minimalist aesthetic with Tommy’s all-American flair, resulting in fun, on-trend looks.
“This collaboration unleashes creativity and reflects the irreverent and optimistic spirit of our brand,” in the words of Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect combination of preppy style with maximum fun!”
This capsule, made up of 50 garments, reinterprets some of the brand’s most iconic garments giving them the distinctive touch of ‘Miffy’. Tommy classics like the varsity jacket, chino pants, rugby polo shirt, V-neck sweaters and caps are reinvented with the Miffy logo and primary colors like the iconic TOMMY HILFIGER red, white and blue. In the Chinese horoscope, the rabbit represents optimism, resourcefulness and luck, attributes that define the TOMMY X MIFFY collection, to celebrate self-expression in this new lunar year.
Created by Dutch author and illustrator Dick Bruna in 1955, Miffy’s popularity has endured through the decades, with books featuring the legendary bunny selling more than 85 million copies worldwide. A true pop culture icon, Miffy continues to be a favorite of children and adults around the world. This capsule once again demonstrates Tommy Hilfiger’s goal of collaborating with multi-generational cult figures.
The collection is now available at www.tommy.com, TOMMY HILFIGER stores and select multi-brand stores such as Zalora, Selfridges, Galeries Lafayette and KaDeWe.
Take a look at the collection below:
Moschino Uomo Pre-Fall 2023
Gucci Après-Ski
actual
Tommy Hilfiger celebrates Chinese New Year with Miffy
previous
Moschino Uomo Pre-Fall 2023
next
Gucci Après-Ski
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
