Tommy Hilfiger celebrates Chinese New Year with Miffy
by Adriano Batista
Tommy Hilfiger launches its TOMMY X MIFFY capsule collection to celebrate the Lunar New Year 2023, the year of the rabbit. Starring the beloved cartoon character Miffy, the collection blends her minimalist aesthetic with Tommy’s all-American flair, resulting in fun, on-trend looks.
“This collaboration unleashes creativity and reflects the irreverent and optimistic spirit of our brand,” in the words of Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect combination of preppy style with maximum fun!”
This capsule, made up of 50 garments, reinterprets some of the brand’s most iconic garments giving them the distinctive touch of ‘Miffy’. Tommy classics like the varsity jacket, chino pants, rugby polo shirt, V-neck sweaters and caps are reinvented with the Miffy logo and primary colors like the iconic TOMMY HILFIGER red, white and blue. In the Chinese horoscope, the rabbit represents optimism, resourcefulness and luck, attributes that define the TOMMY X MIFFY collection, to celebrate self-expression in this new lunar year.
Created by Dutch author and illustrator Dick Bruna in 1955, Miffy’s popularity has endured through the decades, with books featuring the legendary bunny selling more than 85 million copies worldwide. A true pop culture icon, Miffy continues to be a favorite of children and adults around the world. This capsule once again demonstrates Tommy Hilfiger’s goal of collaborating with multi-generational cult figures.
The collection is now available at www.tommy.com, TOMMY HILFIGER stores and select multi-brand stores such as Zalora, Selfridges, Galeries Lafayette and KaDeWe.
Take a look at the collection below:
Moschino Uomo Pre-Fall 2023
Gucci Après-Ski
actual
Tommy Hilfiger celebrates Chinese New Year with Miffy
previous
Moschino Uomo Pre-Fall 2023
next
Gucci Après-Ski
The Barreira Catwalk 2025 filled Valencia’s IVAM with creativity as students presented their final projects under the theme BREAK OUT.
We sat down with Pasqualetti the day after his show to discuss his creative process, how he approaches gender rules, and why being a young independent brand in Italy is no easy feat.
Leander Wilde photographed by Anastasia & Sasha Laukart and styled by Kristina G., in exclusive for Fucking Young! Online.
In my search for more, I heard about the Yaga Gathering.
MARINE SERRE expands beyond clothing with the launch of MARINE SERRE MAISON, beginning with a collaborative tableware capsule featuring upcycled pieces from France’s historic Faïencerie de Gien.
Magliano’s Spring/Summer 2026 collection trades the runway for cinema, presenting clothes that demand stillness.
British designer Saul Nash returned to Milan Fashion Week to present his Spring/Summer 2026 collection.
Balenciaga and Puma’s long-awaited collaboration finally hits stores!
For its Spring/Summer 2026 collection, QASIMI reflects on ten years under the creative direction of Hoor Al-Qasimi, honoring the legacy of the brand’s late founder, Khalid Al Qasimi.
Italian luxury fashion house Prada presented its Spring/Summer 2026 collection during Milan Fashion Week.
In an era where everyone claims expertise yet rarely looks closely, Simon Cracker’s Spring/Summer 2026 collection takes a different path.
GR10K and 10 Corso Como join forces for a capsule collection that turns industrial leftovers into purposeful design.
Stefan Pollmann captured by the lens of Karl Simone, in exclusive for Fucking Young! Online.
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
