The House presents Gucci Après-Ski, a selection of pieces designed for leisure in the mountains and much more. Inspired by the allure and relaxation of winter getaways, the offering broadens the House’s vision of traveling as a lifestyle while celebrating the surprising elements that characterize its collections.

Gucci Après-Ski embraces the dual sporty-elegant aesthetic seen off the slopes through a selection of ski-inspired ensembles, reinterpretations of iconic bag lines – including the Gucci Horsebit 1955, the Gucci Diana and the GG Marmont– and ski masks from the Gucci Eyewear line, among other designs. The offer also includes an exclusive preview of ready-to-wear and accessories from the next chapter of the adidas x Gucci collaboration, as well as a series of aluminum hardshell suitcases created in collaboration with Italian luxury luggage brand FPM Milano, which continue to explore the travel narrative that defines the Gucci Valigeria collection.


The new Gucci Après-Ski campaign, with stills by Mark Peckmezian and a video by Akinola Davies Jr., follows in the footsteps of a cast of characters who embark on an alpine escape. Relaxation among friends with spectacular peaks and dream chalets as a backdrop, captured on video and retro-inspired images that reflect the joy and warmth of the offer.

Gucci Après-Ski will be available in Gucci stores and on, as well as in exclusive Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier and Kitzbühel.

Check the collection below: