The Blueprint of a Body: G-Star’s Anatomic Denim
by Adriano Batista
G-Star’s new project, Anatomic Denim, is built on a simple premise: denim should follow the body, not fight it. This is not just a new collection but a full exploration of that idea across three fronts: clothing, imagery, and art.
The heart of the project is the jeans themselves. They are engineered around human anatomy and movement. The collection includes three key styles. “The Contor” offers a futuristic, curved fit. “The Kitoh” uses stitching that mimics muscle fibers. And the iconic 1996 Elwood model returns, updated for 2025 with a fit that the brand calls “anatomically correct.” The goal is clear: to create denim that moves when you move.
To show this, G-Star turned to photographer and filmmaker Jordan Hemingway. His campaign strips away everything but the body. It features a gymnast, a dancer, a cyclist, and an acrobat. But they are shown without their equipment, no bicycle, no rings. Just the human form in motion, clad in denim. The images are direct, focusing on how the fabric interacts with action.
The final piece of the project is a sculpture. In collaboration with artists Darwin, Sinke & van Tongeren, known for their work with animal forms, G-Star created “The Denim Gorilla.” It is a massive piece, 3.5 meters tall, constructed entirely from denim. It is a literal representation of anatomy, rendered in the brand’s core material. The sculpture is currently on display at the Art Zoo Museum in Amsterdam, following showings at fashion events.
Check out the campaign images below:
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