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senhor PRUDÊNCIO Spring/Summer collection 2014 explores the immaterial aspects of human life. The feeling of hope that we can not control and overcome materials barriers were the starting point for BE//LIVE SS’14 .

After Turbine and Guri, João Pedro Filipe presents the third collection that once again pretends reflect the brand values. Aimed at urban men who care about the image and seeks not only an object of fashion but something that lasts in time, senhor PRUDÊNCIO bets again in the detail and quality.

The materials were chosen to highlight the core concept of the collection through different sets of textures, the contrast of the leather and vinyl and the cuts in the pieces that reinforce the idea of transparency . The color palette is inspired by natural elements such as earth, sea and air. Beiges, grays and blues are used in casual, formal and sporty styles as well as black and brown.