PUMA & AMI Present Chapter 2 Of Their Collaboration
by Adriano Batista
Parisian house AMI joins PUMA once again in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.
Inspired by a thirst for freedom and exploring new horizons, the collection mixes PUMA’s sportswear heritage and AMI’s flair for tailoring, creating a well-rounded, wintery wardrobe. “I wanted this collection to be a perfect balance between our two worlds,” says Alexandre Mattiussi, Founder and Creative Director of AMI. “The goal was a playful, colorful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further,” he adds.
“Together, we have been on a journey from wardrobe essentials to cozy, cocoon-like pieces you want to cuddle up with. This season, it is all about softness, oversized volumes, layering and draping with outdoors and hiking-inspired elements, which creates a certain sense of chic, but also a feel-good sensation,” says Heiko Desens, Global Creative Director for PUMA.
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