Pierpaolo Piccioli Takes the Helm at Balenciaga
by Adriano Batista

Kering and Balenciaga have announced that Pierpaolo Piccioli will be the new Creative Director of Balenciaga, starting July 10, 2025. Piccioli will bring his own vision to the brand while honoring its history, from Cristóbal Balenciaga’s legacy to Demna’s decade-long modern direction.
In a personal note, Piccioli reflected on the journey that led him here:
Every new story has a lot to do with the path that brought us there, the humans we are now and the experiences we have already lived.
I’m not a big fan of predestination but as I was scrolling my personal IG page, I realised that the very first picture I’ve uploaded was the 1967 wedding ensemble by Cristóbal Balenciaga.
Don’t know if I should take it as a sign, what I know is that now I can see the bigger picture.
Being here today, to mold a new story of a house where creativity has always been a culture and innovation a science, makes me feel honoured and proud to continue the story that who came before me already told with respect and assertive points of view.
Balenciaga is what it is today thanks to all the people who have paved the way.
Cristóbal, Nicolas, Alex, Demna.
In all its phases, while constantly evolving and changing, it has never lost track of the House’s aesthetic values.
Cristóbal Balenciaga’s legacy and archive is probably one of the most influential fashion statements of all time. He has done everything before everyone; he has literally invented the culture of creativity; he has infused the idea of couture in every aspect of his career, and he has shown, through his creations, the power of evolution and innovation.
What I am receiving today is a brand full of possibilities that is incredibly fascinating.
I must first and foremost thank Demna; I’ve always admired his talent and vision. I couldn’t ask for a better passing of the torch. He paid homage to Cristóbal in his own way, sharing his point of view while maintaining the House’s core identity alive.
This gives me the chance to shape a new version of the maison, adding another chapter with a new story. My chapter of the House of Balenciaga.
I am grateful for the trust that François-Henri, Francesca and Gianfranco are giving
me. We were effortlessly on the same page from the start, and that is the best way to start something new.
Work is done by people and the way people feel within the work is the only thing that matters.
I feel good, blessed, grateful and honoured to be here, now.
Grazie, Pp
AMIRI Pre-Fall 2025 Campaign
McQueen Pre-Fall/Winter 2025 Campaign
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The brand’s latest collection draws inspiration from a specific place and moment: the ‘UraHara’ movement of 1990s Tokyo.
Salomon ADVANCED exists in both the past and the future. It is a concept built on history, shaped by decades of trial and discovery.
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Vivobarefoot’s new campaign is not just about shoes. It’s about feeling. It begins with a simple, powerful idea: “Free Your Feet.”
For its Fall/Winter 2025 campaign, AMIRI turns its focus to a new brand ambassador: world champion boxer Saúl “Canelo” Álvarez.
LAZOSCHMIDL has released its eighteenth fanzine, a limited-edition publication that extends the story of its Spring/Summer 2026 collection.
SOREL is launching an exclusive collaboration with Aries, the cult London-based luxury streetwear label.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
DSQUARED2 unveils its Fall/Winter 2025 campaign, featuring Irina Shayk or Victor Perez, and shot by Mert Alas and Marcus Piggot.
Handmade by Loewe’s artisans in their Barcelona studio, each piece is individual.
BEYOND RETRO launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles.
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
CAMPERLAB has turned its attention back to one of its own icons. For Fall/Winter 2025, the brand presents a new interpretation of its Eki boat shoe.
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Courrèges partners with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.