Paul Smith Fall/Winter 2025 Campaign
by Adriano Batista
For Fall/Winter 2025, Paul Smith turns his home neighborhood into a stage. The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
The cast navigates the area’s most iconic spots. They are seen at the Earl of Lonsdale pub, the Notting Hill Fish + Meat Shop, and the Paul Smith shop at Westbourne House. Notting Hill, where Paul has lived for much of his life, has long been part of his creative process. The Westbourne House shop, opened in 1998 and designed with architect Sophie Hicks, set the tone. Housed in a townhouse, it became a place for curiosities, collectables, and art, a physical display of the brand’s mind.
The campaign captures this spirit perfectly. As the cast strolls, cycles, and drives through the streets, they juggle an eclectic mix of objects. A double bass, a giant carrot, and the original 1998 Paul Smith x Mini Cooper all make an appearance. Each item is a nod to what defines the Paul Smith world: music, design, everyday charm, and a delightfully unexpected touch.
Check it out below:
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